Assessment of innovative strategies to improve the tourism sector in Iran

Abstract

In the present study, an expert empirical analysis was carried out to assess the innovative strategies to improve the employment rate in the tourism small- and medium-sized enterprises (SMEs) of Iran. The methodology of this paper was extended based on two qualitative and quantitative techniques, namely strengths, weaknesses, opportunities, and threats and quantitative strategic planning matrix. Within this context, three strategies were chosen based on the sum of total attractiveness scores to increase more creation of new jobs and employment positions in tourism SMEs. Two aggressive and competitive strategies were entitled as ‘developing financial support to create the new job and employment positions using tourist’s finances’ and ‘defining smart skills and technologies to improve tourism SMEs toward the pandemic impacts’ in addition to a conservative strategy of ‘providing training support and education technology in the tourism SMEs. Results revealed that the contribution of total direct (indirect) employment to gross domestic product could be anticipated to equal 5.34% (14.86%) in the status quo (2020) by an enhanced rate of 1.97 (2.09) times compared with 2015. Ultimately, technological approaches were described under the innovative strategies to enhance new jobs and employment creation in the tourism SMEs of Iran.

Specifics of Entrepreneurial Activities in the Sub-Sanctioned Resource Economy of the Islamic Republic of Iran

“…Современные иранские исследователи отмечают важность государственной поддержки и внедрения самых современных технологий на уровне МСП [17]. Достаточно традиционно для ресурсной (сырьевой) экономики выглядит исследовательский интерес к роли МСП в диверсификации структуры ВВП за счет развития туризма [18].…”

“…Следовательно, отставание МСП по производительности труда (которое является обычным явлением) от среднего по экономике уровня в ИРИ менее выражено. 18 1,100 Iranian SMEs exporting domestic products to global markets. Tehran Times.…”

Tinjauan Literatur Sistematis: Analisis Swot Dalam Manajemen Keuangan Perusahaan

“…Peneliti juga menemukan bahwa digitalisasi memiliki pengaruh yang cukup besar terhadap kontrol manajemen perusahaan (Fähndrich, 2022). Selain itu digitalisasi juga dapat meningkatkan pekerjaan dan lapangan kerja baru (Mahdinia dan Daneshvar, 2022). Selain itu berdasarkan hasil temuan yang ada di analisis institusional yang dilakukan menemukan jika jumlah dukungan operasi yang diberikan oleh pihak luar kedalam perusahaan dapat memberikan dampak positif terhadap perusahaan itu sendiri (Boesso et al, 2022).…”