Assessment of Agro-Based Homestay Activities towards Muslim Friendly Tourism

Othman, Rashidi; Azman, Adib; Hashim, Khairusy Syakirin Has-Yun; Radin, Hidayah; Adzhar, Mashhuda; Mahamod, Lukman Hakim; Fadzillah, Nurrulhidayah Ahmad

doi:10.6007/ijarbss/v9-i2/5636

Cited by 3 publications

(3 citation statements)

References 3 publications

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“…Furthermore, tourists have expressed various concerns regarding the Shariah compliance of accommodation establishments, such as the homestay programme (Othman et al, 2019). Additionally, Ibrahim and Hashim (2023) conducted a study suggesting that the level of Shariah compliance in Malaysian homestay programs falls short of the desired standard, mainly due to the overly general guidelines provided by MOTAC, which do not specifically address the homestay concept.…”

Section: Introductionmentioning

confidence: 99%

Developing a Muslim Friendly Destination Criteria for Homestay Programme: A Conceptual Study

Suffarruddin,

Mursidi,

Sabri

et al. 2023

I-iECONS

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Muslim-friendly destination has become popular tourist attractions, providing visitors with the opportunity to explore the unique aspects of Islam. This growing interest presents an opportunity for industry players to shift the trend of tourism offerings. In this regard, homestay programme has the potential to become Muslim-friendly destinations for tourists. However, it is essential to determine to what extent Shariah-compliant practices should guide homestay operators in providing Muslim-friendly destinations. Hence, the objective of this study is to investigate the criteria that need to be considered to ensure Shariah compliance. Qualitative research techniques, such as in-depth interviews with coordinators of selected homestay programmes will be used to achieve the study objective. The results of this interview will be analysed using thematic analysis techniques. The outcome of this study will serve as a benchmark for industry stakeholders in developing strategies for homestay programme development. Moreover, the criteria developed in this research will offer a shariah-compliant guide for promoting Muslim-friendly destinations in Malaysia. This is in line with the National Tourism Policy’s (DPN 2020-2030) objectives of achieving competitiveness, sustainability, inclusivity, and global recognition as a Muslim-friendly destination.

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Section: Introductionmentioning

confidence: 99%

Developing a Muslim Friendly Destination Criteria for Homestay Programme: A Conceptual Study

Suffarruddin,

Mursidi,

Sabri

et al. 2023

I-iECONS

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“…However, there is a debate over whether or not homestays in Malaysia (particularly Sabah) are Sharia-compliant in this industry. Even though the Malaysian homestays attract more tourists, many did not focus on Islamic matter values (Othman, 2019;Othman et al, 2015).…”

Section: Introductionmentioning

confidence: 99%

Halal Awareness Effect on Malaysian Muslims’ Intention to Visit Homestays in Sabah, Malaysia: The Moderating Role of Gender

Jalasi¹,

Ambad²

2021

IJARBSS

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Even though the importance of halal awareness in determining Muslims' purchase intentions is recognized in the marketing literature, empirical research on this issue, particularly in the tourism context, is still limited. Hence, to fill this knowledge gap, this study examines the effect of halal awareness on Malaysian Muslims' intention to visit homestays in Sabah, Malaysia. Besides, gender was tested as a moderator in the hypothesized relationship. A quantitative cross-sectional approach was applied to gather data from a sample of 72 males and 72 females of local Malaysian Muslims. A convenience sampling method was employed to collect data for the study. Data collected were analyzed using SmartPLS 3.3.2.9 software. The study's findings indicate that halal awareness significantly influences Malaysian Muslims' intention to visit homestays in Sabah, Malaysia. Additionally, the link between halal awareness and the Muslims' intention to visit the homestays in Sabah are moderated by the factor of gender. The results indicate that the female respondents are having a higher halal awareness than the male respondents.

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“…The consumption habits of Muslims are largely formed by their belief and adherence to the principles of Islam; however, not all homestay operators in Malaysia consider the unique needs and demands of the Muslim population. According to Othman et al (2019), the provision of Muslimfriendly tourism accommodation in Malaysia is still lacking, and the argument arising from this matter is whether or not others tourism accommodation premises such as homestays are Shariah compliance.…”

Section: Introductionmentioning

confidence: 99%

Religiosity and Muslims’ intention to visit homestays: the mediating role of attitude

Jalasi

Perdagangan

Ambad

2020

JSHE

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Purpose: This study aims to examine the influence of religiosity and attitude on the Malaysian Muslims’ intention to visit homestays in Sabah. Also, attitude is tested as a mediator in the hypothesized relationship. Research Methodology: A quantitative cross-sectional approach was applied to gather data from a sample of 251 Malaysian Muslims, and a convenience sampling method is employed to collect data for the study. Data collected were analysed using SmartPLS 3.3.2.9 software. Results: The findings indicate that religiosity and attitude significantly influence the Malaysian Muslims’ intention to visit homestays in Sabah. Additionally, the relationship between religiosity and the Muslims’ intention to visit the homestays are mediated by attitude. Limitations: The scope of the study is limited to Malaysian Muslims’ intention to visit homestays in Sabah only. Contribution: The study provides empirical evidence for the individual factor that attitude significantly mediated the linkage between Muslim’s religiosity and their intention to visit homestays. As for practical implication, the study’s findings should instigate the improving and enhancing of the homestays’ services in Malaysia according to the Islamic principles in the future. Keywords: Muslims, Intention, Attitude, Religiosity, Homestay visit

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Assessment of Agro-Based Homestay Activities towards Muslim Friendly Tourism

Cited by 3 publications

References 3 publications

Developing a Muslim Friendly Destination Criteria for Homestay Programme: A Conceptual Study

Developing a Muslim Friendly Destination Criteria for Homestay Programme: A Conceptual Study

Halal Awareness Effect on Malaysian Muslims’ Intention to Visit Homestays in Sabah, Malaysia: The Moderating Role of Gender

Religiosity and Muslims’ intention to visit homestays: the mediating role of attitude

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