Halal Awareness Effect on Malaysian Muslims’ Intention to Visit Homestays in Sabah, Malaysia: The Moderating Role of Gender

Jalasi, Azrin Bin; Ambad, Sylvia Nabila Azwa

doi:10.6007/ijarbss/v11-i9/10888

Cited by 5 publications

(7 citation statements)

References 45 publications

(71 reference statements)

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“…It refers to the way Muslims view everything having to do with Halal (Nurfajrina, Handayani, & Sari, 2021). Halal awareness indicates the Muslim people's interest, experience, and knowledge to purchase services supported by Islamic principles (Jalasi & Ambad, 2021). That means, it comprises three dimensions comprising knowing the Halal concept, knowing the Halal process, and concerning about the importance of consumption (Dewi, Dina, Komariah, & Zaroni, 2021).…”

Section: Halal Awarenessmentioning

confidence: 99%

Exploring Halal Awareness and Halal Knowledge of the Information and Communications Technologies Industry in Bangladesh

Islam,

Alam,

Alam

2023

PMISR

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The Halal industry is getting popular in Bangladesh nowadays. Being the second-largest Muslim-majority country, Bangladesh has immense potential to flourish in Halal industries. The Information and Communications Technologies (ICT) industry is thus a large part of the Halal industry’s reach. ICT must support the Halal movement as the main player in every organization. ICT firms must be well-versed in Halal and associated topics in order to do this. In this study, the knowledge and awareness of Halal among Bangladeshi ICT firms were investigated and evaluated. The study used a qualitative methodology and a survey approach. Members of the Bangladesh Organization of Software and Information Services (BASIS), the nation’s trade organization for the software and IT-enabled services sector, comprise the examined companies. A standardized questionnaire was created for data-gathering purposes, and the firms that were surveyed provided information. The study identified 18 factors as the areas of Halal knowledge, 14 factors as sources of Halal knowledge, and 6 factors as the methods of acquiring Halal knowledge. The collected data was compiled in MS Excel and a simple descriptive statistical analysis was performed. Data was presented in pie charts and bar diagrams. The study found that the ICT firms in Bangladesh have little knowledge of Halal and related matters, hence their Halal awareness is not satisfactory. The firms that have experience working with the Halal industry only worked with the financial dimension. It is also found that there is a shortage of experts and content on Halal and related issues. Very few firms have worked with these Halal issues and this is the first study conducted on the ICT industry regarding Halal awareness in Bangladesh.

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Section: Halal Awarenessmentioning

confidence: 99%

Exploring Halal Awareness and Halal Knowledge of the Information and Communications Technologies Industry in Bangladesh

Islam,

Alam,

Alam

2023

PMISR

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“…Simultaneously, this will make a person more aware and conscious of what is permitted or prohibited by Islamic teaching (Azam, 2016;Shaari & Ariffin, 2010). In short, halal awareness is a Muslim's knowledge of the concept of halal, his or her understanding of the halal process, and his or her attitude on the importance of consuming halal food or products (Jalasi & Ambad, 2021).…”

Section: Halal Awarenessmentioning

confidence: 99%

Halal Awareness among Muslim Undergraduates at a Malaysian University

Musa¹,

Hashim²

2022

IJARBSS

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Halal awareness, in essence, refers to a Muslim's knowledge of the term "halal," his or her comprehension of the halal process, and their perspective on the significance of consuming halal foods or other products. This study was carried out to investigate the undergraduates' knowledge and attitude about halal concept, as well as their awareness of halal certification in consuming halal products. It also aims to compare the undergraduates' knowledge, attitude, and level of awareness of the halal certification between both genders, secondary school academic background (Islamic religious and non-religious schools) and age. The online questionnaire was distributed via WhatsApp and administered through a Google Form. The Statistical Package for Social Science (SPSS) software, Version 26, was used to process and analyse the data. The study found that a high level of halal awareness among Muslim undergraduates was a result of high knowledge, a positive attitude, and an appreciation of the significance of halal certification. However, one intriguing finding regarding the respondents' misinterpretations of the term "pork-free" needs to be addressed. In addition, no statistically significant differences in halal awareness were discovered when gender, age, or secondary education (Islamic religious school vs. non-religious school) were taken into consideration.

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“…By providing a welcoming and accommodating environment, Muslim-friendly homestays aim to help promote a better understanding of Islam and foster a spirit of inclusiveness and tolerance. The tourism industry is a rapidly growing sector that has the potential to bring people from diverse cultures and backgrounds together (Jalasi and Ambad, 2021). However, for some travellers, especially those from Muslim communities, finding accommodation that meets their religious and cultural needs can be challenging (Battour and Ismail, 2014, 2016; Tarmazi et al , 2022).…”

Section: Introductionmentioning

confidence: 99%

“…The academic community is also examining the challenges and opportunities associated with “Muslim-friendly” homestays, including issues related to management, marketing and regulations, as well as potential solutions and best practices for overcoming these challenges (Bachok et al , 2018; Jalasi and Ambad, 2021; Kamisan Pusiran and Xiao, 2013; Rashidi et al , 2015; Nicole et al , 2022). Furthermore, because the global Muslim population is increasing, and many are travelling for leisure, business and education (Commercial Cooperation of the Organization of Islamic Cooperation [COMCEC], 2016), something must be done properly and timely.…”

Section: Introductionmentioning

confidence: 99%

Strategic alternatives for Muslim-friendly homestay in Sabah Malaysia: a SWOT/TOWS analysis

Lada,

Chekima,

Ansar

et al. 2024

JIMA

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Purpose This study aims to explore the strengths, weaknesses, opportunities and threats (SWOT) of the Muslim-friendly homestay business in Malaysia to help identify and recommend practical strategies to capitalize on the strengths and potentials while overcoming the current shortcomings and threats. Design/methodology/approach The Muslim-friendly business owner and operators in Sabah, Malaysia, were the subject of a series of focus groups and expert opinion interviews. The data was transcribed, and then the variables were categorized into the four SWOT categories using content and thematic analysis. Meanwhile, threats, opportunities, weaknesses and strengths (TOWS) analysis is used to identify the best strategy alternatives. Findings The SWOT analysis identifies several strengths (e.g. diverse and unique Islamic culture and heritage [S1], iconic Islamic landmarks [S2], rich natural beauty [S3], well-established halal tourism industry [S4]); weaknesses (e.g. limited awareness [W1], limited infrastructure and facilities [W2], limited human resources and trained personnel [W3], lack of Islamic tourism products and experiences [W4]); opportunities (e.g. growing demand for Islamic tourism [O1], increasing disposable income [O2], potential for collaborations [O3], potential for partnerships [O4], potential for expanding Sabah’s halal tourism offerings [O5]); and threats (e.g. competition [T1], political instability [T2], economic downturns [T3] and environmental and social challenges [T4]). Practical implications This paper could serve as a guideline and supplementary information for stakeholders in the homestay industry to grasp their business environment better. Originality/value To the best of the authors’ knowledge, this is the first study of its type to blend SWOT and TOWS analysis with the sector of Muslim-friendly homestays. Hence, the findings might expand understanding of the Muslim-friendly homestays industry and aid businesses in penetrating this growing market.

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Halal Awareness Effect on Malaysian Muslims’ Intention to Visit Homestays in Sabah, Malaysia: The Moderating Role of Gender

Cited by 5 publications

References 45 publications

Exploring Halal Awareness and Halal Knowledge of the Information and Communications Technologies Industry in Bangladesh

Exploring Halal Awareness and Halal Knowledge of the Information and Communications Technologies Industry in Bangladesh

Halal Awareness among Muslim Undergraduates at a Malaysian University

Strategic alternatives for Muslim-friendly homestay in Sabah Malaysia: a SWOT/TOWS analysis

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