Assessing the Perceived Effectiveness of a Marketing Research Service Learning Project: The MR-Sl Scale

Popovich, Deidre; Brooks-Hurst, Erika

doi:10.1080/10528008.2019.1621679

Cited by 5 publications

(6 citation statements)

References 63 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Critical Thinking. Critical thinking and problem-solving skills are among the holy grail of business pedagogy goals, both of which are believed to be enhanced by experiential learning techniques (Kennedy et al, 2001;Popovich & Brooks-Hurst, 2019;Rhee, 2018;Valdez & Cervantes, 2018). Situations lacking a known endpoint or solution force students to consider a wide array of issues and ask more questions to contend with myriad unknowns.…”

Section: Hypothesis 1dmentioning

confidence: 99%

“…This study draws on the existing literature to identify the most commonly studied and purported benefits of live case usage to student learning in marketing—the development of meta-skills applicable across courses and in professional work settings. These skills are critical thinking (Popovich & Brooks-Hurst, 2019; Rhee, 2018; Valdez & Cervantes, 2018), communication (Strauss, 2011), presentation (Huser & Munoz, 2008; Strauss, 2011), teamwork (Huser & Munoz, 2008; Wee et al, 2003), and interpersonal skills such as conflict-handling (Parsons & Lepkowska-White, 2009) and time management (Strauss, 2011).…”

Section: Literature Reviewmentioning

confidence: 99%

“…The classroom interaction is dynamic as information is presented in real-time and subject to the uncertainties of the real world. Live cases can benefit the student experience, foster learning, and enhance skill development (Elam & Spotts, 2004; Popovich & Brooks-Hurst, 2019; Tofighi, 2021). Yet studies supporting these beliefs are small in sample size, and other studies find live cases are no better at developing student skills and learning than more traditional teaching techniques (Maher & Hughner, 2005; Parsons & Lepkowska-White, 2009).…”

mentioning

confidence: 99%

See 2 more Smart Citations

The Impact of Live Cases on Student Skill Development in Marketing Courses

Cummins¹,

Johnson²

2021

Journal of Marketing Education

View full text Add to dashboard Cite

Live cases, where students work directly with an outside organization to solve real-world problems, can be an immersive learning experience for marketing students. Current scholarship on live case usage in marketing is limited to small samples from a handful of live case devotees. This article draws from a large, international sample of 169 marketing educators to investigate the perceived educational impacts of live cases on student skill development. Specifically, the paper explores student teamwork, conflict handling, time management, presentation, communication, and critical thinking skills. Additionally, the article explores how student skill development is affected by the amount of course time dedicated to the live case as well as faculty experience with live cases.

show abstract

Section: Hypothesis 1dmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

mentioning

confidence: 99%

See 1 more Smart Citation

The Impact of Live Cases on Student Skill Development in Marketing Courses

Cummins¹,

Johnson²

2021

Journal of Marketing Education

View full text Add to dashboard Cite

show abstract

“…Research found SL promoted the positive learning outcomes of students, such as profession skills, communication skills, and collaboration. (Anderson et al, 2019;Leon et al, 2017;Lovat & Clement, 2016;Popovich & Brooks-Hurst, 2019;Pratt & Danyluk, 2017;Edmond & Driskill, 2019). So did the study find.…”

Section: Pre-service Teacher Educationmentioning

confidence: 84%

Exploring Service Learning From the Perspective of Early Childhood Pre-Service Teacher Education

CHEN

2022

International Online Journal of Primary Education

View full text Add to dashboard Cite

Service learning has been stressed as an effective pedagogical approach to enhance students' professional skills and citizenship for future development. However, service-learning research concerning early childhood pre-service teacher education has been rarely done. This study explored how undergraduate students in an early childhood pre-service teacher education program experienced in seven different service learning activities and discussed the meanings of their experiences from the perspective of early childhood pre-service teacher education. Participants in the study were 99 undergraduate students of early childcare and education. Their speech reflections, SL (Service learning) reports and verbal presentations during the course and service learning were analyzed qualitatively. The study revealed participants experienced emotion processes. In addition, participants learned professional skills and formed their teacher traits. How to balance the student choice and the goals of the course from SL activity needs to be taken into account.

show abstract

“…However, 81% of the syllabi reviewed showed that the course had an applied, experiential project. Typically, such projects involve report writing and team presentations to a client (Popovich & Brooks-Hurst, 2019). This finding suggests that students are probably receiving practice and feedback on their communication skills as well.…”

Section: Discussionmentioning

confidence: 99%

Updating the Marketing Research Course to Prepare the Marketing Generalist

Reavey

Zahay

Rosenbloom

2021

Journal of Marketing Education

View full text Add to dashboard Cite

This exploratory research suggests that undergraduate marketing research textbooks and courses have not kept pace with the changes in the marketing research world over the past two decades. Two studies, one a review of marketing research syllabi and another a content analysis of online job postings, explore this phenomenon. The results imply that, in contrast to the historical context of marketing research course, most advertised entry-level marketing jobs requiring marketing research skills are not in marketing research firms. Indeed, contemporary marketing research is more likely a function embedded within an array of generalist job duties that also require soft skills and the ability to analyze and present data to upper management. As a result of this research, educators should have a heightened awareness of the following: (a) the disconnect between the marketing research curriculum and current industry needs, (b) the changing role of marketing research as diffused throughout the organization, and (c) the broader set of skills and techniques required of entry-level marketing graduates. As a possible solution to these issues, this research proposes an integrated model whereby instructors can help their students navigate the current landscape by choosing an appropriate pedagogical path to assist students in their career goals.

show abstract

Assessing the Perceived Effectiveness of a Marketing Research Service Learning Project: The MR-Sl Scale

Cited by 5 publications

References 63 publications

The Impact of Live Cases on Student Skill Development in Marketing Courses

The Impact of Live Cases on Student Skill Development in Marketing Courses

Exploring Service Learning From the Perspective of Early Childhood Pre-Service Teacher Education

Updating the Marketing Research Course to Prepare the Marketing Generalist

Contact Info

Product

Resources

About