Assessing the intangibles transferred in franchise businesses

Rodriguez, Axel; Caballer, Vicente; Olmeda, M. Natividad Guadalajara

doi:10.1007/s11628-011-0100-3

Cited by 11 publications

(6 citation statements)

References 31 publications

(12 reference statements)

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…On the other hand, behavioral uncertainty refers to the risk posed by the opportunistic behavior of a potential partner at the transaction level, affecting the efficient management of the relationship (Miller 1993). These relationships must be based on the mutual benefit to deal with resource scarcity, as the transmission of intangible resources among partners (De Castro et al 2009;Rodríguez et al 2011). The presence of intangible and tacit/complex assets has frequently been used as an indicator of this type of uncertainty.…”

Section: Determining Factors In the Choice Of Entry Modementioning

confidence: 99%

The internationalization of soft-services: entry modes and main determinants in the Spanish hotel industry

2011

View full text Add to dashboard Cite

This article addresses the internationalization of soft-services. These types of services require major local presence than other industries as production and consumption occur simultaneously. In particular, the study attempts to analyze those factors that might influence the entry mode choice and reflect the specific nature of the hotel industry, which shows an important increase of their operations overseas in recent years. Based on a sample composed of more than 1,200 entry operations in the Spanish hotel industry, our results suggest that determinant factors of entry mode choice in manufacturing firms cannot be directly transferred to the internationalization of soft-services firms. Some variables which were generally analyzed as determinant factors of control decisions in the manufacturing sector are not significant or present different results in the hotel industry. Moreover, this study enhances knowledge on internationalization based on countries other than the most developed.

show abstract

Section: Determining Factors In the Choice Of Entry Modementioning

confidence: 99%

The internationalization of soft-services: entry modes and main determinants in the Spanish hotel industry

2011

View full text Add to dashboard Cite

show abstract

“…The methodology followed to analyse Obj. 2 was a multivariate linear regression analysis by Ordinary Least Squared (OLS) (Rodríguez et al, 2011;Wang et al, 2012). The equation of the model was:…”

Section: Methodology Used In the Analysismentioning

confidence: 99%

Modelling It Brand Values Supplied by Consultancy Service Companies: Empirical Evidence for Differences

Alcaide

Olmeda

Poza

2020

Technological and Economic Development of Economy

Self Cite

View full text Add to dashboard Cite

Brands are the most precious intangible companies’ assets. Company managers need to know their brand value and the aspects determining it. As no transparent brands market exists, the main objective of this study was to model brand values that the world’s main valuation consultants publish. The obtained results indicate that 80% of the value of these brands is accounted for by both the net results of the companies that own brands and their value on the Stock Exchange. These results allow brand values to be estimated using quantitative and objective information by simple methods, unlike those used by valuation consultants. Moreover, one temporal analysis and another for different industries confer these outcomes consistency.

show abstract

“…Not only do strongly reputed brands attract and retain customers, they also hold allure for higher-quality employees, facilitate channel relationships, and produce growth opportunities through line extensions and licensing, franchising, etc . (Jones 2008;Chernatony et al 2010;Rodríguez et al 2011) . In other words, customer management also increases BE .…”

Section: Theoretical Framework and Research Questionsmentioning

confidence: 99%

Relating Brand Equity and Customer Equity: An Exploratory Study

Romero

Yagüe

2015

International Journal of Market Research

View full text Add to dashboard Cite

Brand equity and customer equity, respectively, constitute the value provided by brand and customer portfolios to companies. These are metrics of marketing performance in the long term, as well as key factors in firm valuation processes. However, their relation has not been empirically analysed to date. This study explores the connection between brand equity and customer equity. We employ a simultaneous equations model in which brand equity and customer equity depend on each other and also on marketing expenditures. We find that these metrics partially overlap, particularly in some industries. Hence, our results highlight the importance of implementing models that consider the interaction between them in order to obtain reliable measurements of the overall productivity of marketing actions. Additionally, our results suggest that the value of brands and customer portfolios should be jointly measured so as to obtain trustworthy assessments of firm value.

show abstract

Assessing the intangibles transferred in franchise businesses

Cited by 11 publications

References 31 publications

The internationalization of soft-services: entry modes and main determinants in the Spanish hotel industry

The internationalization of soft-services: entry modes and main determinants in the Spanish hotel industry

Modelling It Brand Values Supplied by Consultancy Service Companies: Empirical Evidence for Differences

Relating Brand Equity and Customer Equity: An Exploratory Study

Contact Info

Product

Resources

About