Modelling It Brand Values Supplied by Consultancy Service Companies: Empirical Evidence for Differences

Alcaide, Ángeles; Olmeda, M. Natividad Guadalajara; Poza, Elena de la

doi:10.3846/tede.2020.13755

Cited by 9 publications

(6 citation statements)

References 52 publications

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“…However, brand valuation should include both financial and consumer behavior information ( Heberden, 2011 ). Mixed methods of brand value evaluation from both financial and consumer perspectives have also been recently used ( Alcaide et al, 2021 ). Hence, consumer factors are essential for building and improving brand value.…”

Section: Literature Reviewmentioning

confidence: 99%

Scale development of apparel customization brand value: From the perspectives of practitioners and consumers

Liu

et al. 2022

Front. Psychol.

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China apparel customization brands (CACBs) have been recently growing in massive quantities despite being in their infancy stages of brand value building. Although scholars have proven brand value’s importance in sustainable brand growth, studies on the specific context of CACBs are still limited. This research proposes a conceptual framework of CACBs’ brand value measured dimension based on previous studies and divides brand value into both general and specific dimensions. Accordingly, qualitative (semi-structured interviews) and quantitative (online survey) studies were conducted from the perspectives of practitioners and consumers. Ultimately, a scale of 30 items with nine dimensions was generated. Results reveal that brand association in the general dimensions and brand service in the special dimensions were the largest promoters of CACB brand value. Hence, practitioners should pay more attention to dimensions of cognitive conflicts. Practical suggestions for apparel customization marketers are proposed to build and enhance brand value.

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Section: Literature Reviewmentioning

confidence: 99%

Scale development of apparel customization brand value: From the perspectives of practitioners and consumers

Liu

et al. 2022

Front. Psychol.

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“…These differences might be due to different circumstances, such as the various sizes of rankings' compositions (Top 100 in Merco versusTop 48 in PatientView), the methodology employed by each one to devise them, and indices only ordering, but not quantifying reputation. Therefore, this work also stresses the need to further investigate monetizing reputation as a firm's intangible asset, which also occurs with other intangible assets like brand [87].…”

Section: Discussionmentioning

confidence: 98%

Predicting the Reputation of Pharmaceutical Firms with Financing and Geographical Location Data

2021

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Reputation is a strategic asset for firms, but has been poorly studied in the pharmaceutical industry, particularly in relation to their financial and stock-market performance. This work aimed to predict the probability of a firm being included in a pharmaceutical reputation index (Merco and PatientView), and the position it occupies, according to its economic–financial and stock-market outcomes and its geographical location. Fifty firms with excellent sales in 2019 and their rankings in 2017–2019 were employed. The methodology followed was logistic regression. Their research and development (R&D) expenditures and dividends strongly influenced them being included in both rankings. Non-Asian pharmaceutical companies were more likely to belong to the two reputation indices than Asian ones, and to occupy the best positions in the Merco ranking. Although no large differences appeared in the firms in both indices, differences were found in the position that pharmaceutical companies occupied in rankings and in the variables that contribute to them occupying these positions. Being in PatientView influenced dividends, sales, and income, while appearing in Merco showed accounting aspects like value in books and debt ratio.

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“…The work [23] analyzes the relation between the information provided by companies in the technology sector about their socio-environmental actions, their economic results, their size, the value of their brands, their score in the rankings of CSR, and its credit ratings. The study [24] empirically evaluates the degree of similarity in international brand valuation rankings that apply to the IT sector. However, most of the studies on digital transformation of traditional manufacturing companies focus on technological aspects in the form of innovations in products and processes, while economic and organizational aspects are overlooked.…”

Section: Literature Reviewmentioning

confidence: 99%

Global Challenges of Digital Transformation of Markets: Collaboration and Digital Assets

et al. 2021

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Cyber-physical system (CPS) and digital twin (DT) technologies are the key enablers of smart manufacturing. The main idea of CPS is to build bi-directional interaction channels between the physical and cyber worlds. The research gap is ontological consideration of the concept of the digital object (DO) as a representation of a physical object (PO) in the digital space/world. The objective of this study is an ontological analysis of the digital object (DO). This object is fairly well-understood from a technical point of view; although there are many options for its definition, its basic composition and functionality are defined clearly, but currently in the economic science DO has not yet been enough considered. The DO, which first appeared as a digital twin has not been properly explored by economic science. Authors attempt to determine whether all the properties and characteristics of the DO are described by modern economic language or whether there is a need to introduce new concepts and categories to describe such objects. The ontological analysis of the DO within the existing conceptual framework of economic science is presented. The result of the research is comprehensive study of DO which allows the consideration of the additional benefits that economic actors can gain from using the DO. We propose to analyze the DO in terms of such economic categories as goods; innovation process; the system of division of labor; the role of market participants in the creation and use of the DO; intellectual property; etc.

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Modelling It Brand Values Supplied by Consultancy Service Companies: Empirical Evidence for Differences

Cited by 9 publications

References 52 publications

Scale development of apparel customization brand value: From the perspectives of practitioners and consumers

Scale development of apparel customization brand value: From the perspectives of practitioners and consumers

Predicting the Reputation of Pharmaceutical Firms with Financing and Geographical Location Data

Global Challenges of Digital Transformation of Markets: Collaboration and Digital Assets

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