“…The most direct way to relate manufacturing proactivity to better business performance is through the literature that attributes some kind of competitive Practices Studies pointing out a positive effect on competitiveness and company performance Employee participation and involvement Brown (1993), Conte and Svejnar (1988), Ichniowski and Kochan (1996) and Shaw (1997, 1999) Employee training and development Brown (1993), Ichniowski and Kochan (1996) and Shaw (1997, 1999) Collaboration with suppliers Dyer (1997), Dyer and Ouchi (1993), Jap (2001) and Johnston and Lawrence (1988) Continuous improvement Flynn and Flynn (1996), Imai (1986) and Webb and Bryant (1993) TQM Douglas and Judge (2001), Flynn et al (1995), Kaynak (2003), Powell (1995) and Samson and Terziovski (1999) Pioneering product designs and features Brown and Eisenhardt (1995), Clark and Fujimoto (1991) and Kessler and Chakrabarti (1996) Advance manufacturing technologies Brandyberry (1999), Small and Yasin (1997) and Kotha and Swamidass (1999) Just-in-time production Brox and Fader (1997), Cua et al (2001), Fullerton and McWatters (2001) and Lawrence and Hottenstein (1995) Integrated information systems Feeny and Ives (1997), Gupta (2000), Mata and Fuerst (1995) and Palaniswamy and Tyler (2000) CAD/CAM technologies Boyer et al (1997), Gunasekaran and McGuaghey (2002) and Maholtra et al (2001) Effect of manufactu...…”