“…The contributions gathered so far highlight the importance of considering heterogeneity as a factor to understand underlying reasons within the distinctive behaviors on energy improvements. It is not recently that homeowners' archetypes have been adopted; however, it was more frequently considered in terms of socio-demographics (educational background, age), socio-economics (occupation, income), and house type [59,[157][158][159]. Introducing a socio-technical approach provides the theoretical background to understand the several ways homeowners see and foresee their houses: (a) as a project (linked to DIY skills) [106,160]; (b) as a pleasure/haven (linked with comfort, luxury, and quality) [106,160]; (c) as a step up (linked to property value); (d) as a home (linked to updating decor, furniture, and appliances); (e) as a necessity (linked to pressures of life) [160]; (f) as a shelter (linked to safety and security) [106,160]; (g) as a place to live (linked to functionality, convenience, and environmental issues) and (h) as an arena for activities (linked to simple and environmentally conscious lifestyles) [106].…”