Assessing the Effects of the Environment on Consumers’ Evaluations for Wine

Pappalardo, Gioacchino; Chinnici, Gaetano; Selvaggi, Roberta; Pecorino, Biagio

doi:10.36253/web-7851

Cited by 5 publications

(2 citation statements)

References 51 publications

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“…If territories are brands, then the typical products of a territory are brands too. Therefore, the findings of this study confirm the results of Charters et al (2014) and other authors about the importance of integrated strategies for wine territories focusing on winemakers' and stakeholders' needs that involve territorial governance [85][86][87][88][89].…”

Section: Discussionsupporting

confidence: 88%

The Brand–Land Identity of Etna Volcano Valley Wines: A Policy Delphi Study

2022

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This is the first study on the brand–land link for quality wines with a strong identity produced in extreme territories using the Policy Delphi methodology. The objective of this study is to assess the existence of a relationship between the wine brand and the territory of origin for wines produced in the Etna valley in Sicily (southern Italy). Awareness among producers and stakeholders of the recognizability of local wines by the market was investigated. Moreover, the forecasts/reliability, issues/importance, options/feasibility, and goals/desirability of development factors for wines with a brand–land link in the Etna valley were analyzed. The results were used to design a model of the value chain for wines with a brand–land identity which is generalizable to other wine regions. In this study, the policy Delphi method was adapted, consolidated, and improved for marketing studies in the agri-food sector. This adapted method can be replicated in other studies focusing on similar contexts. The findings provide insights into the characteristics (type and category) of development factors that add value to Etna Rosso DOC wine and provide interesting food for thought for wine-producing companies in other wine-growing areas with unique pedoclimatic characteristics that determine a strong brand–land link between wine and its territory or origin. Practical implications encompass new elements for winemakers, as well as for local decision-makers and stakeholders, for the formulation of more effective communication strategies and territorial revitalization strategies to enhance the competitiveness and appreciation of wines with strong geographical identity traits. To highlight these elements, a new theoretical model was designed that includes the experience of the territory and the product in the value chain of iconic wines.

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Section: Discussionsupporting

confidence: 88%

The Brand–Land Identity of Etna Volcano Valley Wines: A Policy Delphi Study

2022

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“…These types of consumers could identify cooperative products when displayed on store shelves. Product recognition and, accordingly, label recognition are crucial factors that generate a positive attitude among consumers [67,71,72]. However, the attitude between these groups of consumers differs regarding the product price.…”

Section: Discussionmentioning

confidence: 99%

Mapping the Market Segments for the Consumers of Greek Cooperative Food Products

et al. 2021

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The purpose of this study was to illustrate and understand how consumers of cooperative food products could be segmented in the region of Western Greece. For this purpose, a questionnaire survey was undertaken involving almost 500 consumers in the selected region. Consumers were segmented on the basis of their consumption of cooperative products and in association with their attributes and beliefs regarding cooperatives’ products. Τhe performed cluster analysis grouped participants into four distinct groups with different characteristics and perceptions regarding cooperatives’ products. The consumer groups were called “skeptics”, “cooperative”, “passively sensitive”, and “indifferent”. According to the results, in general, participants considered cooperative food products as a safe choice with excellent value for money and contributing to the local society, economy, and sustainability. Segmentation could allow agricultural cooperatives to focus only on those segments of consumers that are willing to pay for cooperative products by allocating all available resources in serving them. The results of this research, even with its limitations, can help directors and marketing executives of agricultural cooperatives to better understand that operating in a specific market could be more effective when targeted at specific segments to help not only the viability of agricultural cooperatives but also their economic development and growth.

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