2017
DOI: 10.5430/afr.v7n1p179
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Assessing the effect of Waiting Time Management Strategies on Waiting Time Satisfaction among Bank Customers in Ghana

Abstract: This paper empirically assesses the effect of waiting time management strategies on consumer waiting time satisfaction (WTS) in bank institutions in an emerging economy, using Ghana banking industry as the research context. Drawing from relevant banking and financial marketing literature, a conceptual framework was developed and tested using empirical data from a cross-sectional survey of 480 sampled customers of commercial banks in Ghana. Data were analysed using partial least squares structural equation mode… Show more

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Cited by 3 publications
(1 citation statement)
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References 30 publications
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“…Abubakar (2014), Ranasingha and Kosala (2017), Charles (2016), Hadija and Alexander (2018), Mohammed and Dada (2014), Syed and Khaliguzzaman (2016), Adesina (2014), Safer, Sudi, Tugbay, Handa andSerpil (2015), Russel (2018), Elliot, Mary andAkosue (2014), Singh (2009), Kumar, Varaprasad, Sridharan and Unnithan (2013), Matimbwa and Ochumbo (2018) have conducted a study in the area of ATM and customer satisfaction and their findings seems to concur with positive relationship of the two variables. Furthermore, studies by Bielen and Demoulin (2007), Joseph and Simon (2018), Lahap et al (2017), Tom andLucey (1997), Patel, Chaudhary, Patel andMakwana (2012) have conducted their researches on the effect of waiting time on customer satisfaction. However, previous studies that investigated the relationship between ATM services and customer satisfaction present inconsistency of findings.…”
Section: Benefits Of Atms To Customersmentioning
confidence: 99%
“…Abubakar (2014), Ranasingha and Kosala (2017), Charles (2016), Hadija and Alexander (2018), Mohammed and Dada (2014), Syed and Khaliguzzaman (2016), Adesina (2014), Safer, Sudi, Tugbay, Handa andSerpil (2015), Russel (2018), Elliot, Mary andAkosue (2014), Singh (2009), Kumar, Varaprasad, Sridharan and Unnithan (2013), Matimbwa and Ochumbo (2018) have conducted a study in the area of ATM and customer satisfaction and their findings seems to concur with positive relationship of the two variables. Furthermore, studies by Bielen and Demoulin (2007), Joseph and Simon (2018), Lahap et al (2017), Tom andLucey (1997), Patel, Chaudhary, Patel andMakwana (2012) have conducted their researches on the effect of waiting time on customer satisfaction. However, previous studies that investigated the relationship between ATM services and customer satisfaction present inconsistency of findings.…”
Section: Benefits Of Atms To Customersmentioning
confidence: 99%