This paper presents parts of an exploratory, mix-methodology study that concerns the innovative technology of carbon capture and utilization (CCU) in the production of chemical oxo-products. Experts with 13 European CPGs industries were surveyed. It was found that recycling and conservation of energy and water technologies are carried out in all factories, while green applications that concern the composition of products are implemented by half of the industries. All executives hold positive attitudes towards innovative technologies that concern carbon neutrality. Half of them were found willing to include the new, green oxo-products (Glycolic acid, n-Valeraldheyde and Limoxal TM ) in their production process of their GPCs, stating prerequisites that concern quality and actual contribution to neutrality. The reservations that were expressed by the other half of the respondents concern the low level of awareness about the recycled CO2 oxoproducts and the early stages of CCU implementation.
KEYWORDSGreen business practices, carbon capture and utilization (CCU), green oxo-products, CPGs industry.