Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης,2014Examination of Pro-Environmental Purchasing Behaviour (PPB) and its potential components. Investigation of the number and the size of relevant consumer segments. Determining the factors able to describe the segment of frequent pro-environmental purchasers. This paper aims to discuss these issues. Design/methodology/approach – Investigation of PPB as a total multi-item variable. Disclosure of the PPB components. Examination of the Purchase component and disclosure of its clusters. Focus on the cluster of frequent purchasers. Estimation of the demographic, attitudinal and psychographic variables able to describe and predict these consumers. Findings – Two components of PPB were found, namely Conservation (high consumer engagement in this) and Purchase (low consumer engagement in this). Inside the Purchase component of PPB three clusters were found, indicating, respectively, low, average and relatively high consumers’ involvement. Consumers in Cluster 3 (frequent pro-environmental purchasers) are fewer than in the past. They were found to be negatively influenced by environmental unconcern attitudes and Materialism, while they were positively affected by locus of control over politics and Universalism. Research limitations/implications – No demographic profile of frequent purchasers. Geographical area limited (a potential) generalisation of results. Social desirability effect. Future research with reference to evolutions in pro-environmental post-purchasing or non-purchasing behaviours during the years of economic crisis. Practical implications – Fewer consumers would buy ecological products if these were not comparable enough with the conventional products in terms of price and efficacy. Originality/value – First effort to explore the impact of the economic crisis on PPB in Greece. Encompassed new categories of ecological products. Revealed two components inside PPB (Purchase and Conservation) as well as number and size of consumer segments inside the Purchase component. Formulation of a partial profile of the frequent pro-environmental purchasers. Impact of Universalism on PPB was for the first time examined
PurposeAlthough boycotting campaigns have been increasing, a limited amount of academic research has been focussed on the antecedents of consumers’ participation in the retail field. This paper presents an examination of consumers’ intentions to boycott the “unethical” supermarket products by a Theory of Planned Behaviour (TPB) application. Materialism/Post-materialism was incorporated in the research as a moderating variable.Design/methodology/approachPersonal interviews were taken in a sample (420) selected by a probability sampling method. Structural equation modelling was performed to analyse the data.FindingsTPB was found powerful to explain boycotting intentions. Consumers, who more strongly intent to boycott, are affected more by social norms than by attitudes and perceived behavioural control. Those consumers believe more strongly that boycotting “unethical” retail products will generate valuable outcomes, will comply with their referents’ expectations and will not be obstructed by any barriers. Post-materialists were found to hold stronger intentions than materialists. Materialists are mostly influenced by their attitudes and their perceived control over participation in boycotting. On the contrary, post-materialists are solely influenced by their feelings regarding social pressure to boycott.Research limitations/implicationsControl for social desirability should be included in future research. National or multinational samples more effective for generalization. The ability of other psychographics or demographics to moderate TPB relationships could be further investigated.Practical implicationsRetailers, who try to avoid potential boycotts, should primarily aim to diminish the social influence towards boycotting. Secondarily, they should aim to decrease the consumers’ positive attitudes and perceived controllability over participation in boycotting. On the other side, consumers’ groups or associations when designing a boycott campaign should address their call targeting to post-materialist consumers. Messages for a boycotting call should enhance the important referents’ pressure towards a friendlier society in which people’s action is able to ethics in the market.Originality/valueIn this study, TPB was expanded by the incorporation of values, namely Materialism/Post-materialism, as a moderating factor.
PurposeThis study examines the predictive ability of the theory of planned behaviour (TPB) to explain consumers' intentions to boycott “unethical”super market (S/M) products. It aims to expand the TPB by investigating the moderating role of politics and selected demographics in the formation process of behavioural intentions.Design/methodology/approachA survey with personal interviews was conducted in the urban area of Thessaloniki, Greece. The two-stage area, in combination with the stratified sampling, resulted in a representative sample of 420 useable questionnaires.FindingsConsumers were found to be mostly influenced by subjective norms to participate in a boycott campaign against “unethical” products, the next time they visited an S/M. Moderation analyses revealed that the effect of subjective norms gets higher in the group of consumers with lower policy control (PC) scores; the effect of attitudes gets higher in those with higher leadership competence (LC) in the society. Furthermore, the effect of attitudes on intentions gets stronger in men, younger than 44 years old, better educated and earning relatively higher incomes.Originality/valueThe contribution of this study to the boycotting research agenda concerns the expanded TPB model; it introduces scantly so far exogenous variables, namely politics and demographics.
Purpose -To examine the use of library resources, focusing on e-sources, by the members of the faculty of a higher educational institute in Thessaloniki, Greece; to reveal the factors which influence the effective use of sources for academic duties; and to provide reliable information to both the administration and the library of the institute, with the aim of the improvement of library services. Design/methodology/approach -A census survey, using a structured questionnaire, among the faculty of the Technological Educational Institute of Thessaloniki was conducted to examine the frequency of use of resources, mainly e-sources, and to reveal the impact of demographic or academic situational characteristics, the assumed positive influence of academic productivity, perceived usefulness of resources and access to e-sources on the use of e-sources as well as the assumed negative influence of barriers and computer anxiety on the use of e-sources. Findings -The great majority of the faculty of TEI uses printed sources more than e-sources, but they also use e-sources quite frequently. Use is mostly of books, websites and printed journals. It was also found that the use of e-sources is higher in the School of Business Administration and Economics among those who hold a PhD degree and among younger members of the faculty. Also, the results indicated that the use of e-sources is positively influenced by the respondents' perceived usefulness of resources, the convenience of access to the sources and their academic productivity. The examination of the computer anxiety rating scale (CARS) provided evidence that the less anxious the faculty feel about PCs, the more frequent users they become. Research limitations/implications -Further research is needed to measure how faculty interact with information, what kind of electronic sources they prefer, what search strategies they use, as well as whether their information needs are satisfied. This research needs to be duplicated to other universities in Greece to determine whether the results can be generalized for Greek academic faculty. Practical implications -University administrations need to improve library facilities, to include more workstations for access to electronic sources, as well as to improve the marketing and communication of these e-sources. Originality/value -This research tries to fill a gap in the literature, which has underemphasized so far the need for assessing and measuring the use of library resources in Greek academic libraries and the examination of the factors that influence this use.
This article presents an examination of non-purchasing ecological behaviors and their influential factors. The results indicate that consumers who engage in recycling, proenvironmental post-purchasing behavior and pro-environmental activities are highly educated people. Among them, those who are mostly involved in recycling and the non-energetic, rather traditional, activities are mostly influenced by their positive attitudes towards recycling, as well as by their social responsibility. Those who adopt more energetic, more active, behaviors are mostly influenced by their beliefs that they hold power over politicians and politics. It was also found that those who are engaged in one type of non-purchasing pro-environmental behavior are more likely to engage in another type as well.
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