“…Song & Li (2008) and Song et al (2012) in their survey of literature related to tourism demand studies have concluded that tourist arrival is the leading measurement in measuring tourism demand followed by other measurements such as tourism receipts and length of stay. Some examples of studies that measured tourism demand in terms of tourist arrivals include those of Dritsakis & Gialitaki (2001), Garin-Munoz (2006), Kuo, Chen, Tseng, Ju, & Huang (2008), Mohd Hanafiah, Mohd Harun, & Jamaluddin (2010), Kusni, Kadir, & Nayan (2013), and Puah, Thien, & Arip (2014).…”