Assessing determinants of organic food consumption using data from the German National Nutrition Survey II

Bravo, Carlos Padilla; Cordts, Anette; Schulze, B.; Spiller, Achim

doi:10.1016/j.foodqual.2012.08.010

Cited by 156 publications

(84 citation statements)

References 54 publications

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“…Although the sample is representative for the studied population, the area and population investigated are relatively small and should be expanded to both the national and international context. The information obtained is based on stated perceptions, which are likely to be biased by phenomena such as wishful thinking and social desirability, among others [36]. The research presents the general perception of organic food in consumers' minds, without making a distinction between the two types of organic food observed in previous studies (farmers' products without certification that are perceived as having organic attributes and certified organic food).…”

Section: Is Organic Food Perceived As Offering Health and Environmentmentioning

confidence: 99%

“…The same FCQ, which was used in six Balkan countries (Bosnia-Herzegovina, Croatia, the Former Yugoslav Republic of Macedonia, Montenegro, Serbia and Slovenia) with a sample of 3085 adult participants, indicated that sensory appeal, purchasing convenience, and health and natural content as the three most important factors [35]. Padilla Bravo et al discovered that among German consumers, altruistic motives were the primary factor affecting their attitudes toward organic food and purchasing behavior (according to a study of 20,000 German-speaking residents aged 14 to 80 years old) [36]. In 2010, Zander and Hamm concluded that in five European countries (Austria, Germany, Italy, Switzerland and the UK, approximately 1192 interviews in total), ethical attributes, consisting of animal welfare, regional production and fair prices for farmers, were the most important factors for consumers' purchasing decisions [37].…”

Section: Introductionmentioning

confidence: 99%

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Organic Food Perception: Fad, or Healthy and Environmentally Friendly? A Case on Romanian Consumers

Petrescu

Petrescu-Mag

2015

Sustainability

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Abstract:The main purpose of this paper is to explore consumers' perceptions of organic food and examine whether organic food products are perceived in the North-West Region of Romania as offering health and environmental benefits or as simply another sine qua non condition to be integrated into the luxurious yuppie lifestyle. The inspiration for our study came from witnessing the stereotypical image of organic food consumers as "stylish, trendy, fancy consumers" in the last three to five years. Scientific evidence on the perceptions of organic food is based on a probabilistic survey. The results indicate an environmental consciousness of organic food consumers in North-Western Region of Romania in terms of organic food: a high percentage of consumers believe that organic food is healthier than conventional food (87%) and that it contributes to environmental protection more than conventional food (75%). A statistically significant difference (p < 0.05) was observed between people with higher education and those without higher education concerning the following beliefs: belief that most people consume organic products because they are in fashion, and belief that organic food contributes to environmental protection.

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Section: Is Organic Food Perceived As Offering Health and Environmentmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Organic Food Perception: Fad, or Healthy and Environmentally Friendly? A Case on Romanian Consumers

Petrescu

Petrescu-Mag

2015

Sustainability

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“…They generally relate direct health benefits and better taste to organic products, but also indirect benefits for the environment or animal welfare standards (Wier and Calverley, 2002;Johnston, 2008). A common focus of studies about organic food consumers is the differentiation between occasional and frequent buyers, who often show significant differences concerning their levels of involvement, motivations and willingness to pay (Magnusson et al, 2003;Lüth et al, 2005;Padel and Foster, 2005;Padilla-Bravo et al, 2013,). In spite of the positive attitudes of many consumers towards organic food consumption and the growing market for such products, some consumers are also skeptic with regard to organic products.…”

Section: Literature Reviewmentioning

confidence: 99%

Characterising convinced sustainable food consumers

Meyer-Höfer

Wense

Spiller

2015

British Food Journal

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Standard-Nutzungsbedingungen:Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Zwecken und zum Privatgebrauch gespeichert und kopiert werden.Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich machen, vertreiben oder anderweitig nutzen.Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, gelten abweichend von diesen Nutzungsbedingungen die in der dort genannten Lizenz gewährten Nutzungsrechte. Terms of use: Documents in AbstractThe objective of this article is to identify the distinguishing socio-demographic and psychographic features of convinced sustainable consumers in contrast to convinced conventional consumers. Furthermore, it contributes to the sparse literature about tea consumption. This study is based on data collected via an online consumer survey. First respondents took part in a choice experiment with tea varying in its price (four levels) and quality (conventional / organic / fair trade / organic & fair trade). Then they had to complete a questionnaire about their attitudes towards food consumption. Respondents, who always chose sustainable tea, at no matter what price, were grouped and those that always chose the conventional tea. T-Tests and bivariate logistic regression are used to analyse the influencing socio-demographic and attitudinal dimensions that characterise the two groups of convinced consumers. Convinced sustainable consumers are more often female than male and perceive that their personal purchase decision has an impact on overall sustainable development. They show a higher willingness to increase sustainability through their consumption behaviour. They are very much interested in high food quality and are not as much influenced by advertisements and offers in their purchase decision-making as convinced conventional consumers. The main contribution of this study is to provide practical information for actors in the field of sustainable food marketing about how to target their most relevant segment, the convinced sustainable consumer.

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“…Research also shows that some consumers of some organic products perceive them to be tastier (Fearne, 2008;Lea & Worsley 2005;Lyons, Lockie & Lawrence, 2001) although this research has not been substantiated in blind taste tests (Fillion & Arazi, 2002). Another reason why some people consume organic food is that it is perceived to be better for the environment (Aertsens et al, 2009;Bauer, Heinrich & Schä fer, 2013;Padilla, Cordts, Schulze & Spiller, 2013;Thøgersen, 2010). Although these beliefs positively predispose consumers to purchase organic food, barriers also exist.…”

Section: Literature Reviewmentioning

confidence: 99%

Are Organic Food Labels Inadequate? Evidence from Consumers in Australia

Henryks

Pearson

Anisimova³

et al. 2015

BMS

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The organic sector is one of the fastest growing food markets in the developed world, with a significant number of consumers continuing to prioritise these products that are perceived to be healthier and more sustainably sourced. The body of existing research has identified that very few consumers are dedicated organic food buyers hence most are purchasing it only some of the time. The most commonly identified barriers to purchasing more are associated with price premiums and limited availability. This paper adds to the literature by exploring another barrier, that of potentially inadequate information on product labels. Based on a large study of consumers in Australia (N=1011) findings show the majority feel information provided on labels is inadequate, and that this has a negative impact on their purchasing behaviour. Priorities for the organic industry to address this consumer concern are enhancing visibility and confidence in organic certification logos, and explaining what organic food is on product labels. Enhancing these marketing communications by providing supporting information via the Internet, as it is now more important than product labels, is likely to further enhance sales.

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Assessing determinants of organic food consumption using data from the German National Nutrition Survey II

Cited by 156 publications

References 54 publications

Organic Food Perception: Fad, or Healthy and Environmentally Friendly? A Case on Romanian Consumers

Organic Food Perception: Fad, or Healthy and Environmentally Friendly? A Case on Romanian Consumers

Characterising convinced sustainable food consumers

Are Organic Food Labels Inadequate? Evidence from Consumers in Australia

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