Asquith and the British cinema

Ryall, Tom

doi:10.7765/9781847794345.00012

Cited by 1 publication

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“…This effect was most pronounced, of course, as films entered foreign language markets, which caused European firms such as Albatross in France and British International Pictures in the UK to shift their business strategies towards a more specific focus on domestic markets. 14 The arrival of sound also sounded the death knell of the 'film Europe' movement, which had sought to create a Europe-wide market that would enable European producers to compete on more equal terms with Hollywood. 15 But talkies created challenges for US companies as well as European ones, and not just in foreign language markets.…”

Section: Introductionmentioning

confidence: 99%

Hollywood in the world market – evidence from Australia in the mid-1930s

Sedgwick¹,

Pokorny

Miskell

2014

Business History

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By the mid-1930s the major Hollywood studios had developed extensive networks of distribution subsidiaries across five continents. This paper focuses on the operation of American film distributors in Australia-one of Hollywood's largest foreign markets. Drawing on two unique primary datasets, the paper compares and investigates film distribution in Sydney's first-run and suburban-run markets. It finds that the subsidiaries of US film companies faced a greater liability of foreignness in the city centre market than in the suburban one. Our data support the argument that film audiences in local or suburban cinema markets were more receptive to Hollywood entertainment than those in metropolitan centres.

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Section: Introductionmentioning

confidence: 99%