“…A critique of Hofstede's paradigm may be found elsewhere (Westwood/Everett 1987, Sondergaard 1994, Cheung 2001. Not only has Hofstede's work been widely cited, with some 1,036 quotations in the Social Science Citation Index (SSCI) between 1980-1993 alone (Sondergaard 1994), but it has been applied extensively to the study of cultural differences in a variety areas, including accounting (Gray 1988), sales and marketing (Murphy 1999), decision-making (Vitell et al 1993), strategy formulation (Schneider 1989), leadership styles (Adler 1997, Doktor 1990, budgeting (Ueno/Sakaran 1992), conflict resolution (Adler 1997, Tse et al 1994, innovation (Shane 1995), and motivation in the workplace (Hofstede 1980b). Several recent studies underscore its lasting appeal and relevance today (Husted 2005, Javidan/Carl 2005, Shin 2004, West/Graham 2004.…”