2022
DOI: 10.4018/978-1-7998-8497-2.ch005
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Artificial Intelligence and Personalized Banking

Abstract: AI has begun making its presence felt in every industry and now across the financial services industry as well. This chapter examines and presents the use of AI in banks for better customer service giving them a personalized experience. This chapter explains how banks are getting future-ready for their financial services by means of AI and are delivering financial offerings seamlessly. This research primarily focuses on the concept of AI in the field of banking, how AI has revolutionized personalized banking a… Show more

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Cited by 13 publications
(6 citation statements)
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“…Artificial Intelligence and machine learning have reshaped financial services by bolstering risk assessment and decision-making processes Truby et al [12]. AI-driven credit assessment algorithms analyze vast datasets to provide more accurate and timely credit decisions Jaiwant [13], identifying nuanced patterns in financial behavior and thus improving risk management Ahmad et al [14]. The convergence of blockchain and AI technologies presents a compelling opportunity to address the shortcomings of traditional credit card systems.…”
Section: Related Workmentioning
confidence: 99%
See 1 more Smart Citation
“…Artificial Intelligence and machine learning have reshaped financial services by bolstering risk assessment and decision-making processes Truby et al [12]. AI-driven credit assessment algorithms analyze vast datasets to provide more accurate and timely credit decisions Jaiwant [13], identifying nuanced patterns in financial behavior and thus improving risk management Ahmad et al [14]. The convergence of blockchain and AI technologies presents a compelling opportunity to address the shortcomings of traditional credit card systems.…”
Section: Related Workmentioning
confidence: 99%
“…Jaiwant [13] Designed with AI in banks to improve client support and customers with a tailored experience.…”
Section: Approaches Proposed Solutions Features/characteristics Limit...mentioning
confidence: 99%
“…AI is expected to enable banks to offer highly customized services by leveraging customer data to tailor products and services to individual needs. This personalization extends to customer support, where AI-powered tools like chatbots and virtual assistants will become more interactive and intelligent, providing customers with a more engaging and efficient service experience (Jaiwant, 2022).…”
Section: Future Of Ai In Bankingmentioning
confidence: 99%
“…AI's integration into banking is not just about automating routine tasks but about redefining the customer experience and enhancing the security of financial transactions. Jaiwant (2022) highlights how AI has revolutionized personalized banking, making financial services more customer-centric by delivering seamless financial offerings. This evolution towards AI-driven banking is part of the broader movement towards Industry 5.0, which seeks to integrate automation with human intelligence, thereby facilitating a highly personalized customer journey.…”
Section: Current Applications Of Ai In Bankingmentioning
confidence: 99%