This article deals with the essence and the basic directions in modern culture. The author considers that culture has initially two lines in development. The main line, connected with an instinct of self-preservation of the mankind, directed on creation and the creativity. This line limits instinctive behavior of the person. The second deviant line, connected with destruction, nihilism and nothing the limited freedom. The author connects occurrence of this line in development of culture, first of all, with fundamental change of public consciousness, crash of traditional values, and development of technical progress, occurrence of a mass society and with the statement in a society of some democratic principles which have been automatically transferred on creativity. So, introduction of a principle of equality in a society, and declaration of absolute freedom in creativity, finally, has generated equality in art when everyone can become the artist if it is accompanied with advertising and money. Keywords-axiological bases; deviance; main and deviant lines of historical and cultural development; absolutization of self-expression; quasi art; aestheticization of ugly I.