2019
DOI: 10.3390/foods8110529
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Are the Innovative Electronic Labels for Extra Virgin Olive Oil Sustainable, Traceable, and Accepted by Consumers?

Abstract: Traceability is the ability to follow the displacement of food through its entire chain. Extra virgin olive oil (EVOO) represents Italian excellence, with consumers’ increased awareness for traceability. The aim of this work is to propose and analyze the economic sustainability and consumers’ preference of three technological systems supporting traceability: Near Field Communication (NFC) based; tamper-proof device plus Radio Frequency Identification (RFID) and app; QR code tag plus “scratch and win” system an… Show more

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Cited by 56 publications
(62 citation statements)
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“…Therefore, it can be important to develop the exchange of information between producers and consumers, making it more efficient. From previous studies it seems that consumers accept a blockchain system for extra virgin olive oil traceability [115]. The results of the present study follow the same line, showing how much the consumers' awareness depends on this information, and how certifications are an important part of it.…”
Section: Discussionsupporting
confidence: 86%
See 4 more Smart Citations
“…Therefore, it can be important to develop the exchange of information between producers and consumers, making it more efficient. From previous studies it seems that consumers accept a blockchain system for extra virgin olive oil traceability [115]. The results of the present study follow the same line, showing how much the consumers' awareness depends on this information, and how certifications are an important part of it.…”
Section: Discussionsupporting
confidence: 86%
“…This study was done in order to understand with which consumption features this this awareness is linked. From the previous studies it is widely known that consumers, for local products, are orientated towards certified ones [10,13,15,17,81,115,134]. However, the results of the present research show that certifications also are related with consumers' awareness about sustainability.…”
Section: Discussioncontrasting
confidence: 65%
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