Are public relations texts covering ethics adequately?

University teachers’ perceptions and evaluations of ethics instruction in the public relations curriculum

“…The fact that media publications were chosen over textbooks might have reflected at least two issues in public relations education. First, it showed teachers' dissatisfaction with available textbook options that had been a concern for decades (Coombs & Rybacki, 1999;Harrison, 1990;Bivins, 1989). Second, it showed teachers' attempts to keep up with current events in the public relations practice by bringing them into classroom discussions.…”

Universalism Versus Relativism in Public Relations

“…Practitioners first should judge whether they want to represent the causes of clients, using universal ethical standards. My argument is supported by Bivins (1989), who noted that Kim public relations practitioners must apply the objectivity of the counselor to determine first of all whether a particular client or issue merits his or her services as an advocate.…”

L’ethique de la communication des organisations : de la dénonciation à la reconnaissance

“…It seems strange that while public relations has been sensitive to developing theoretical underpinning in other areas, it has ignored an already wealth of potentially useful theoretical discourse on ethics. (58) Bivins (1989) fait le même double constat : The problem seems to be that... there is no accepted conceptual framework from which to study public relations ethics. (...) Given the need to strengten ethical reasoning abilities of future practitioners, even a brief detour into the realm of moral philosophy would be helpful.…”

“…« Reinventing the wheel » has always been a waste of valuable, limited resources. 59De la même façon, la raison pour laquelle Bivins (1989) fait valoir l'importance de la philosophie éthique est l'éclairage qu'elle peut apporter sur le processus de prise de décision éthique (ethical decison-making process).…”