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2021
DOI: 10.25115/eea.v39i10.5354
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Are Passengers Willingness to Pay Extra Money for Domestic Flight Low-Cost Carrier Airline in Covid-19 Pandemic?

Abstract: This paper examines willingness to pay extra money for domestic flight low-cost carrier airline in covid-19 pandemic. Specifically, the goal of this research is to investigate the level of willingness to pay, measured by perceived passengers and perceived prices. This study found that only perceived prices for domestic flight low-cost carrier airline in Covid-19 pandemic showed has a statistically significant impact on willingness to pay extra money has a value 85 percent. In addition, the key topics for willi… Show more

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Cited by 3 publications
(3 citation statements)
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“…Pada awal 2020 berbagai Negara mulai melakukan lockdown guna menekan penyebaran virus corona. Sementara di berbagai wilayah di Indonesia dilakukan PSBB (pembatasan sosial bersekala besar) untuk menekan lonjakan kasus infeksi virus corona [5]. Dengan demikian pandemi covid-19 ini memaksa orangorang berdiam diri di rumah dan membuat ekonomi melambat.…”
Section: Pendahuluanunclassified
“…Pada awal 2020 berbagai Negara mulai melakukan lockdown guna menekan penyebaran virus corona. Sementara di berbagai wilayah di Indonesia dilakukan PSBB (pembatasan sosial bersekala besar) untuk menekan lonjakan kasus infeksi virus corona [5]. Dengan demikian pandemi covid-19 ini memaksa orangorang berdiam diri di rumah dan membuat ekonomi melambat.…”
Section: Pendahuluanunclassified
“…Pandemi Covid 19 yang terjadi secara global tentu saja berdampak terhadap berbagai sektor terutama disektor ekonomi [2]. Dampak perekonomian ini tidak hanya dirasakan secara domestik, namun juga terjadi secara global.…”
Section: Pendahuluanunclassified
“…Loyalty is a commitment that a person holds to keep buying and always support the product or service that they have for a long time, no matter the influence of the situation, and that has the potential to cause customers to switch [2]. According to Cristopher and Lauren, loyalty is a sense of volunteering from the customer to continue subscribing to a store or some brand for a long time with still buying or using a product or service repeatedly and supporting it by recommending the store or a brand that likes to others [3]. Customer loyalty can appear when a customer feels satisfied with the product or service a brand provides, and then there will be a feeling of gratitude to continue subscribing [4].…”
Section: Introductionmentioning
confidence: 99%