Are Happier Nations More Responsible? Examining the Link Between Happiness and Sustainability

Sameer, Yomna M.; ElMassah, Suzanna; Mertzanis, Charilaos; El‐Maghraby, Lujain

doi:10.1007/s11205-021-02698-4

Cited by 11 publications

(6 citation statements)

References 78 publications

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“…In the hedonistic approach, happiness occurs by enhancing pleasure and reducing pain until a positive balance is achieved (Sameer et al, 2021). From this perspective, happiness is related to pleasant consumption experiences (Jaunky et al, 2020).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

The impact of customer engagement on customer happiness

Azambuja

Peña²,

Vargas

2023

J of Consumer Behaviour

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Previous studies have found relationships between variables that predict happiness and engagement. While this suggests that engagement is a basis for generating customer happiness, the literature does not provide sufficient confirmatory evidence. Thus, the effects of different engagement intensities remain unclear. Focusing on conditions related to the Starbucks brand, this study analyzed how (1) passive and active engagement impacted customer happiness and (2) happiness impacted word of mouth (WOM) and purchase intention. Data were collected through an online survey among 802 Peruvian customers, all of whom were recruited via non‐probabilistic sampling. Because two exogenous variables were considered formative (i.e., customer engagement and customer happiness), a partial least‐squares structural equation model (PLS‐SEM) was used for the analysis. In sum, engagement (both passive and active) significantly and positively impacted customer happiness, which then positively impacted WOM and purchase intention. Given that engagement is associated with variables that are broadly related to happiness, this study makes new contributions by (i) clarifying how customer engagement can generate customer happiness, (ii) identifying differences between active and passive engagement, and (iii) adding evidence for use in the debate on the purpose of marketing and traditional practices such as engagement. As discussed in the paper, these findings have theoretical and practical implications for brand managers.

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Section: Theoretical Frameworkmentioning

confidence: 99%

The impact of customer engagement on customer happiness

Azambuja

Peña²,

Vargas

2023

J of Consumer Behaviour

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“…Thus, for example, in the case of "sustainability", respect for the environment and actions aimed at achieving the Sustainable Development Goals set at the European level, as organizational strategies that lead to greater "trust" and "loyalty" in the work environment and their impact make up some of the most clearly defined clusters (in green and blue). These theories are analyzed by different authors (Cloutier and Pfeiffer, 2015;Sameer et al, 2021). Regarding the concept of "satisfaction", it should be noted that it is also closely related to other terms such as "climate change", "circular economy", "european green deal", "industry 4.0", "human resources" and "destination image".…”

Section: Abstract Analysismentioning

confidence: 99%

Exploring the domain of relationship between happiness management in organizations and the environment

Rando-Cueto

Jambrino-Maldonado

Jiménez-Marín

et al. 2023

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PurposeOrganizational happiness has received exponential attention in recent years. To offer an over-view for future research gap, this article produces a comprehensive review by combining bibliometric analysis and interviews to key authors in the field. The main objective of this paper is to show the state of research regarding the environment in the management of happiness in organizations: the evolution of scientific activity, current trends in authorship, topics and future setting research agenda.Design/methodology/approachThe methodological process focuses on a mixed method. A systematic review of the relevant literature; bibliometric analysis and network mapping in the Web of Science and Scopus data-bases; bibliometric network analysis of authorship, citation and co-occurrence of key words in scientific publications.FindingsThe results reveal that happiness management is gaining importance and, moreover, more than half of the publications about happiness management are related to the environment in which the organizations are immersed. Therefore, the study provides some research directions and insists on role of environment to better understand the theoretical and practical perspectives. Likewise, bibliometric analysis and interviews allow to measure quality, impact, productivity and scientific evolution which are increasingly valued in order to identify the main concepts and topics that are considered key, drivers of research and those gaps that should be addressed in future research work for the conceptual framework of happiness management in organizations.Originality/valueConclusions are drawn that promoting corporate social responsibility strategies, aimed at fostering sustainability and care for the environment result in the well-being of organizations and the performance of their workers are highlighted.

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“…Individuals with environmental concerns are more likely to align with the eudemonic tradition rather than the hedonistic one (Petrovič and Murgaš, 2020). However, other studies suggest that individuals who prioritize hedonic values may still exhibit a strong inclination towards sustainable practices (Sameer et al. , 2021).…”

Section: Literature Review and Hypothesismentioning

confidence: 99%

Happiness and its relationship to expectations of change and sustainable behavior in a post-COVID-19 world

Contreras-Contreras

Valiño

Rodríguez

2023

JMD

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PurposeThis study aims to analyze the relationship between expectations of change after a crisis, such as that generated by COVID-19, people's levels of happiness and the propensity for pro-sustainable behavior.Design/methodology/approachSurveys were conducted using 1,130 observations. The aim was to measure expectations of change during the pandemic. Furthermore, the relationship between these expectations, happiness levels, and attitudes towards sustainability was analyzed for various elements of daily life. Statistical techniques such as principal component analysis (PCA), cluster analysis, variance analysis and correlation analysis were utilized to explore the underlying patterns and relationships.FindingsOptimistic expectations for post-pandemic change are associated with a greater likelihood of engaging in environmentally beneficial behaviors, leading to higher levels of life satisfaction. This correlation is particularly significant when individuals envision broader transformations in the collective behavior of humanity. These findings suggest a strong link between beliefs in positive societal transformations and both pro-environmental actions and personal well-being.Research limitations/implicationsThe unique circumstances of the pandemic, characterized by heightened media consumption, likely influenced the expectations of individuals, particularly fostering pessimistic outlooks in critical situations. Clear and solid variables were utilized despite not employing validated scales to measure expectations. However, it has been proven that there is a clear link between change expectations, happiness, and the propensity for a more sustainable daily life.Practical implicationsThis study identifies guidelines that strengthen brands' communication strategies based on individuals' sustainability profiles and visions of the future.Social implicationsThere is a need to target skeptical, change-resistant segments of the population with a more convincing and solid discourse to promote sustainable consumption and behavior.Originality/valueThis is the first study to simultaneously address the relationship between individuals' expectations of change following traumatic events such as the pandemic, their engagement in sustainable behavior, and their increased levels of happiness.

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Are Happier Nations More Responsible? Examining the Link Between Happiness and Sustainability

Cited by 11 publications

References 78 publications

The impact of customer engagement on customer happiness

The impact of customer engagement on customer happiness

Exploring the domain of relationship between happiness management in organizations and the environment

Happiness and its relationship to expectations of change and sustainable behavior in a post-COVID-19 world

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