2012
DOI: 10.1007/s10799-012-0132-y
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Are customer satisfaction and customer loyalty drivers of customer lifetime value in mobile data services: a comparative cross-country study

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Cited by 50 publications
(45 citation statements)
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References 88 publications
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“…A higher level of consumer satisfaction can increase customer loyalty (Fint et al, 2011;Qi et al, 2012), reduce price elasticity (Fornell et al, 2006), lower transaction costs (Yang and Peterson, 2004), improve the capacity of attracting new customers (Uncles et al, 2013), help developing a strong reputation in the marketplace (Walsh et al, 2009;Rust et al, 1995) and have a direct impact on the customer retention (Rust et al, 1995). Thus, customer satisfaction is considered as an essential indicator of a company's overall performance.…”
Section: Introductionmentioning
confidence: 99%
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“…A higher level of consumer satisfaction can increase customer loyalty (Fint et al, 2011;Qi et al, 2012), reduce price elasticity (Fornell et al, 2006), lower transaction costs (Yang and Peterson, 2004), improve the capacity of attracting new customers (Uncles et al, 2013), help developing a strong reputation in the marketplace (Walsh et al, 2009;Rust et al, 1995) and have a direct impact on the customer retention (Rust et al, 1995). Thus, customer satisfaction is considered as an essential indicator of a company's overall performance.…”
Section: Introductionmentioning
confidence: 99%
“…Customer satisfaction is often defined in the marketing literature as a customer's overall evaluation of his or her purchase and consumption experience of a good or service (Hui et al, 2007;Flint et al, 2011;Qi et al, 2012); it is critically important because it reflects subjective customer evaluations, an emotional response associated with the consumption experience Grewal et al, 2009;Falk et al, 2010). Similarly, Oliver (1989) established that emotions deriving from evaluations will determine the individual's overall response in the consumption process.…”
Section: Introductionmentioning
confidence: 99%
“…In order to improve customer loyalty, organizations must strive to increase customer satisfaction by elevating service quality and enhancing service value. Service quality involves relationship quality while service value encompasses relationship value [4]. Elements that constitute customer satisfaction include subjective perception of customers, emotional acceptance of products/services, service intention and overall service design.…”
Section: Introductionmentioning
confidence: 99%
“…In the paper entitled ''Are customer satisfaction and customer loyalty drivers of customer lifetime value in mobile data services'', this topic is studied by a joint research team from the University of Washington, USA, and BUPT of China. This research has important implications for firms about how to enhance CLV in mobile data services [20].…”
mentioning
confidence: 96%