Arab Animation between Business and Politics

Sayfo, Omar

doi:10.5040/9781350985674.ch-004

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“…Also, as ultimate censors, cultural agents such as cinemas and television channels had a certain level of authority over the productions. Until the recent spread of affordable computer animation and the increasingly easy access to YouTube, Egyptian animation production and distribution were the privilege of an exclusive group of artists with strong ties to the political and academic elites of Cairo (Sayfo, 2017a).…”

Section: Animation Production and Politics In Egyptmentioning

confidence: 99%

“…By the early 2000s, 3D animation technologies became increasingly accessible, leading to a growing number of Egyptian producers entering the animation business (Sayfo, 2017a). Inspired by the critical acclaim and successful distribution of Zamzam Media's productions, large numbers of producers became involved in the production of Islamic-themed animated series.…”

Section: The Rise Of Egyptian Islamic Animationsmentioning

confidence: 99%

“…Also, as dreams of Arab unity faded, the new regime was no longer as interested in investing in propagandistic works, and state bureaucracy was downsized. The appearance of imported animation films – mostly from the United States – on Egyptian television in large numbers, made local productions of lower quality uncompetitive (Sayfo, 2017a).…”

Section: Animation Production and Politics In Egyptmentioning

confidence: 99%

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Mediating a Disney-style Islam: The Emergence of Egyptian Islamic Animated Cartoons

Sayfo

2018

Animation

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As early as the 1930s, Egypt was the first Arab country to establish an animation production. While the majority of productions in the eight-decade history of the industry have been aimed at a national audience and conveyed through locally relevant messages, a growing number of films and series on Islamic topics targeting a transnational Muslim audience have emerged since the 1990s. This article examines the growth and characteristics of Egyptian Islamic animated cartoons and the Islamization of animation. It explores how the Egyptian state's politics in the 1990s and its tightening affiliations with al-Azhar, the country's highest religious authority, paved the way for such a production. Through a close study of the case of Qisas al-Qur'an (Stories from the Qur'an), the country's most significant production to date in terms of budget, quality and distribution, this article provides an introduction to the characteristics of Egyptian Islamic animation.

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Section: Animation Production and Politics In Egyptmentioning

confidence: 99%

Section: The Rise Of Egyptian Islamic Animationsmentioning

confidence: 99%

Section: Animation Production and Politics In Egyptmentioning

confidence: 99%

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