Mediating a Disney-style Islam: The Emergence of Egyptian Islamic Animated Cartoons

Abstract

As early as the 1930s, Egypt was the first Arab country to establish an animation production. While the majority of productions in the eight-decade history of the industry have been aimed at a national audience and conveyed through locally relevant messages, a growing number of films and series on Islamic topics targeting a transnational Muslim audience have emerged since the 1990s. This article examines the growth and characteristics of Egyptian Islamic animated cartoons and the Islamization of animation. It explores how the Egyptian state's politics in the 1990s and its tightening affiliations with al-Azhar, the country's highest religious authority, paved the way for such a production. Through a close study of the case of Qisas al-Qur'an (Stories from the Qur'an), the country's most significant production to date in terms of budget, quality and distribution, this article provides an introduction to the characteristics of Egyptian Islamic animation.

Provision, protection or participation? Approaches to regulating children’s television in Arab countries

“…These enable independent producers to, for example, fund their own demos or whole projects first, without relying solely on commissions from state institutions. According to Egyptian animators (Sayfo, 2016), upheaval in Egypt after 2011 saw budget cuts at the state broadcaster exacerbated by Gulf buyers’ turning to Indian animators in place of Egyptian ones, fearing they might lose deposits paid in Egypt (p. 111). Coming on top of an already relatively precarious situation in which a lack of professional training in 3D animation meant Egyptian companies either had to train people themselves or hire self-taught animators, regulatory uncertainty caused a setback to the Egyptian animation industry (Sayfo, 2016: 111).…”