Ar gali kelionės dviračiais paskatinti regionų plėtrą?

Kučinskienė, Marija; Mačerinskienė, Aida

doi:10.15181/rfds.v13i2.826

Cited by 2 publications

(2 citation statements)

References 22 publications

(25 reference statements)

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“…This has huge potential when we recognize that almost half of all car journeys in cities are less than five kilometers. However, according to experts, the attractiveness and principles of using bicycles in Lithuania correspond only to the situation of the seventies of the last century (Kučinskienė, 2014) In the informal meeting of EU transport ministers in 2015 October, The declaration on cycling as a climatefriendly mode of transport was adopted in Luxembourg [European Commission, 2020].…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Implementation of Sustainable Passenger Mobility Principles in Rail Transport

2022

Vadyba

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The article analyzes the implementation of sustainable passengers mobility principles in railway transport in Lithuania. Railway transport occupies a special place in passenger transportation, it has great potential, as it is an alternative to road transport. The goal of article is to reveal the prerequisites for the implementation of the principles of sustainable passenger mobility in railway transport in the Republic of Lithuania. To achieve the goal, analysis of theoretical sources, analysis of LR and EU legal acts, development strategies of the transport sector, statistical data analysis, monitoring, situation assessment have been committed. The principles of sustainable passenger mobility are modern approach to the saving of natural resources, personal and public interests, taking responsibility for the consequences of own actions as a user of transport services. Railway transport has potential in passenger transportation, as passengers flows are not high, compared to other modes of transport. Electrified railway transport is a competitive, friendly to nature and future generations choice. The opportunities of the tourism sector and railway transport are not exploited. It is necessary to assess the public's favorable attitude towards changes in transport due to ecological aspects, but the public transport sector must ensure high-quality services that meet EU standards and customer expectations. In order to achieve sustainable mobility in rail transport, priorities are set: measures are applied to reduce the negative impact on the environment, measures are applied to reduce the noise level, measures to contribute congestion reduction in the city area, to contribute to the promotion of physical activity of residents. Strategy of Lithuanian mobility development until 2050 projects in railway transport are directly related to the implementation of the principles of sustainable mobility and measures to increase passenger flows. To attract passengers to use railway transport in a sustainable way, to reject to use their own road transport, particular attention must be paid to speed, comfort, costs, connections with other transport modes or modes of travel, road transport, private or public, cycling or walking, and the compatibility of terminals with modern users needs. To implement the principles of sustainable mobility in railway transport, while simultaneously increasing passenger flows, the tasks must be solved in a complex manner, with close cooperation between institutions with different responsibilities. In addition, measures such as ensuring multifaceted connections between modes of transport and other movement alternatives, integration of tourism and railway transport, adaptation of city infrastructure to tourist needs, compliance of railway terminals with the main needs of passengers must be evaluated.

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Section: Theoretical Frameworkmentioning

confidence: 99%

Implementation of Sustainable Passenger Mobility Principles in Rail Transport

2022

Vadyba

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show abstract

Section: Theoretical Frameworkmentioning

confidence: 99%

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Vadyba

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Many scholars have focused on consumers when analysing the brand crisis and the importance of the media during the event, creating a lack of empirical research on public attitudes. In addition, the empirical studies of public attitude conducted so far analyse it abstractly, dividing the attitude into positive, negative and neutral. The significant effects of the brand value crisis drive the need for more detailed research, i.e. to analyse the public's attitude through the components of emotions, cognition and behaviour. Such a study would allow us to understand better the expression of public attitudes against the background of brand crisis and media information about the crisis and how public attitudes, brand crisis and media information interact. It should also be noted that each crisis is unpredictable and different, so each investigated case of a crisis becomes another source of knowledge and crisis prevention. This study aims to evaluate the effect of media on public attitude during the brand value crisis. This study uses the media content quantitative analysis method to examine the media effect on public attitude during the reputational crisis of the paper and wood industry company group in the Baltic countries. The research revealed that during the brand value crisis, the media is dominated by information that emphasises immorality. The brand value crisis has had a negative impact on public attitudes through all three of its components. The established unfavourable public attitude towards the brand was demonstrated by feedback, causing negative consequences for the brand. The research findings allow the authors to confirm the obvious relationships between the brand value crisis, media information reflecting immorality, and public emotions, cognition, and behaviour. The study revealed the case of a brand value crisis that provoked a strong public reaction. Public attitudes have been analysed through its components (emotions, cognition, and behaviour), thus making it clearer to identify preventive communication activities and avoid the larger-scale development of the brand value crisis. This study provides a basis for the theoretical development of crisis management and expands the discussion of the crisis's effect on public attitude. The research findings may provide insights into corporate crisis communication and be prerequisites for sound brand communication solutions in public, by anticipating the possible development of public attitudes and seeking to control them. The interaction between the symbolic value and the effects of the brand, and the emotions, cognition and behaviour of the public, which was formed with the dominance of media information reflecting the immorality of the brand value crisis, was established. The interaction between the brand value crisis and pubic attitude regarding in terms of the impact of media information has been reasoned.

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Ar gali kelionės dviračiais paskatinti regionų plėtrą?

Cited by 2 publications

References 22 publications

Implementation of Sustainable Passenger Mobility Principles in Rail Transport

Implementation of Sustainable Passenger Mobility Principles in Rail Transport

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