AR+AI = Augmented (Retail + Identity) for Historical Retail Heritage

Abstract

From the cafés in the dreamlike square in Rimini depicted by Fellini in Amarcord to the movie theater in the village of Giancaldo depicted by Tornatore in Nuovo Cinema Paradiso, historic shops represent a rich and significant cultural heritage. The protection of historic shops is often the subject of specific dedicated regulations throughout the country, aimed at preserving their compositional identity and preventing the impoverishment of their urban image. In this context, starting from the analysis of future scenarios in the field of retail design, the proposed contribution aims to open new perspectives on the potential offered by the use of AR and AI technologies in the identity enhancement of the architectural heritage of historic shops. The idea, presented through a real case study, is that the concept of Augmented Retail can represent a strategy to achieve an Augmented Identity, changing the retail space from a 'product window' to an 'experiential theatre'.

INFRA REDable. Thermography for the diagnosis and conservation of frescoed walls: the case of the Templar Church of San Bevignate

“…Moreover, the museum digital contents will be extended to the archeological site and its historical/constructive stratifications. Finally, all the museum tour will be further supported by the creation of digital avatars (examples in fig.9) to facilitate the interactions between art goods and visitors(Martí Testón 2021, Belardi 2021b, Bechini 2022).…”