Applying Psychology to Business

Kingsbury, Forrest A.

doi:10.1177/000271622311000102

Cited by 26 publications

(5 citation statements)

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“…Kornhauser (1922) dismisses the scientific credibility of character analysis. Both Scott (1920) and Kingsbury (1923) include the latter in omnibus citations with telepathy, palmistry and related 'mystical' practices (cf. Blackford, 1912aBlackford, , 1912b.…”

Section: The Decline Of Phrenology and Physiognomy?mentioning

confidence: 99%

“…Having questioned character analysis, marketing and consumer researchers turned their attention to the conceptualization of 'economic man', having realized that people were inclined to offer rationalizations about their own consumption habits, irrespective of whether information was collected via 'objective' methods like structured questionnaires or not (Kingsbury, 1923: 2;Laird, 1923;Ivey, 1926;Mitchell and Burtt, 1938;Markin, 1979). Kingsbury (1923: 2) takes this argument one step further and proposes that 'not all conduct is explicable in terms of conscious trains of causes and that, if any case of human behavior is logical and rational, it is the exception rather than the rule' (see also Scott and Howard, 1928). These intellectual challenges to the economic orthodoxy were important in shifting marketing and consumer research towards more rigorous interpretive and qualitative forms of seeking knowledge (see Newman, 1955;Tadajewski, 2006).…”

Section: As a Man Thinketh So He Actsmentioning

confidence: 99%

“…There were numerous scholars, with a diverse range of intellectual and paradigmatic interests, who sought to demonstrate the value of psychological insights for marketing and business practice (e.g. Link, 1920;Kingsbury, 1923;Wulfeck, 1945), ably supported by groups such as the Psychological Corporation (Cattell, 1923;Gallup, 1942).…”

Section: Introductionmentioning

confidence: 99%

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Character analysis and racism in marketing theory and practice

Tadajewski

2012

Marketing Theory

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This paper discusses how early marketing scholars and practitioners drew upon the insights offered by physiognomy and phrenology. These ancient ways of understanding 'character' and personality types were used as tools to encourage practitioners to be more analytic and systematic in their dealings with customers. And these variants of psychological thought, it is argued, provided interesting but racially charged ways of thinking about and reflecting on consumer behaviour. While this literature is not unproblematic, given the racism that can be discerned in the output of certain scholars, those working in the intellectual domain that was known as 'character analysis' were quick to enunciate their racial pluralism. Racism, it is suggested, remains an issue that marketing scholars and practitioners still need to confront and critique.

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Section: The Decline Of Phrenology and Physiognomy?mentioning

confidence: 99%

Section: As a Man Thinketh So He Actsmentioning

confidence: 99%

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Character analysis and racism in marketing theory and practice

Tadajewski

2012

Marketing Theory

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“…Industrial psychologists, on the other hand, had been active in the personnel field since its birth and their mother discipline (psychology) had by then acquired a credible standing in the academic community. For psychologists, personnel management represented``applied psychology'' for much the same reason as it represented applied economics for the economists (Kingsbury, 1923).…”

Section: Business Subjects As Applied Economics In Universitiesmentioning

confidence: 99%

The role of economics and industrial relations in the development of the field of personnel/human resource management

Kaufman

2002

Management Decision

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This paper surveys the contribution of economics and industrial relations (E/IR) to the development of the field of personnel/human resource management (P/HRM). A brief review of existing accounts of the evolution of the field reveals that they give little mention to the role of E/IR. A re‐examination of the early years of P/HRM suggests, however, that this is a serious omission. It is demonstrated, for example, that E/IR was in fact the principal disciplinary base for research and teaching in P/HRM in US universities into the 1940s and that for the first two decades of the field’s existence the most influential and authoritative academic‐based writers came from the ranks of economists and economics‐trained IR scholars. After describing the reasons for this close relationship, The centrifugal forces that caused a gradual split between E/IR and P/HRM are described. This split had roots in the 1920s, became increasingly visible in the 1950s and beyond, and by the late 1980s had reached a point where the two subject areas had little intellectual or organizational interaction. The paper ends with a brief review of recent developments that herald a modest rapprochement between E/IR and P/HRM.

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“…Among works not dealing exclusively with vocational selection, but carrying significant articles on the history, theory and application of tests is a number of the Annals edited by Crennan and Kingsbury (145). Such leading investigators in the field as Paterson, Link, Yoakum, and others have contributed to produce an excellent summary and critique of this important development in applied psychology.…”

Section: Vocational Selection I Generalmentioning

confidence: 99%

Psychology in industry.

Viteles¹

1926

Psychological Bulletin

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Applying Psychology to Business

Cited by 26 publications

References 0 publications

Character analysis and racism in marketing theory and practice

Character analysis and racism in marketing theory and practice

The role of economics and industrial relations in the development of the field of personnel/human resource management

Psychology in industry.

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