Applications of social media for medical tourism marketing: an empirical analysis

John, Surej P.; Larke, Roy; Kilgour, Mark

doi:10.1080/13032917.2018.1473261

Cited by 38 publications

(22 citation statements)

References 46 publications

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“…The data could be used for directing the expansion of the targeted ads and advertising information for separate social media apps (Noone, McGuire, & Rohlfs, 2011). The tourism industry suppliers can maintain a strong relationship with the consumers by making proper effective strategy by observing the consumers' participation interaction, behavior, and thought from social media (John, Larke, & Kilgour, 2018;Winduwati & Putri, 2020) .…”

Section: Applications Of Social Media From the Suppliers' Perspectivementioning

confidence: 99%

Applications of Social Media in the Tourism Industry: A Review

Islam

2021

SJOM

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Purpose- This study aims to review and analyze the articles related to social media applications and their impact on the tourism industry. Methodology- For conducting this study, three leading databases named Google Scholar, Science Direct, and EBSCO Host were used for data collection purposes, and the research was conducted in three phases. Selecting the database for collecting data was the first phase, which was carried out during the period between November 2020 to December 2020. In the second phase, screening of the collected data was done, and in the final stage, 46 articles were selected to conduct this study. Discussion- Over the last decade, the rapid advancements in information and communication technology (ICTs) have had reflective impacts on the global tourism sector. Both researchers and professionals have acknowledged that social media applications have a significant impact on both suppliers and consumers of the tourism industry. Findings- Based on the reviewed articles from the perspectives of the tourism consumers as well as the tourism suppliers, this study has found that consumers use social media in pre-during-post travel for searching different information and suppliers generally use social media for promotion, communication, management, research purposes.

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Section: Applications Of Social Media From the Suppliers' Perspectivementioning

confidence: 99%

Applications of Social Media in the Tourism Industry: A Review

Islam

2021

SJOM

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“…Therefore, as regards destinations with political problems, social media can promote the intended destination and decrease the perceived risk of visiting a destination. It is the responsibility of tourism operators (i.e., public and private sectors) how to distribute information, engage with online users, utilize social media platforms, and influence the travel decisions of the potential tourism market [84,87].…”

Section: Social Media and Tourismmentioning

confidence: 99%

Social Media as a Catalyst for the Enhancement of Destination Image: Evidence from a Mediterranean Destination with Political Conflict

Farhangi

Alipour

2021

Sustainability

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Digitalization-oriented transformation provides enormous possibilities to all sectors, ranging from manufacturing to the service industries. This study aimed to investigate the role of social media and its utilization by tourism operators/policymakers as a catalyst to enhance the image of a destination that is grappling with political deadlock and burdens of nonrecognition despite its abundance of tourism resources. The case of north Cyprus is an embodiment of a number of destinations that are challenged by political hurdles, conflicts, and nonrecognition, which result in economic hardship, political uncertainty, and social disappointment. This research aimed to investigate the role of social media in popularizing and marketing north Cyprus by placing it on the global digital tourism map. For the purpose of this study, a qualitative research method was employed and data collected through semi-structured interview questions. The interviewees were mainly public sector tourism officials, hoteliers, travel agency managers, and tourism academicians. Data analysis was conducted by applying Atlas.ti 9 (1.0.0.206) software. The findings reveal that tourism operators and policymakers have failed to take advantage of social media platforms—which have become a form of public goods—to mitigate the negative effects of the political impasse that has curtailed the tourism sector. The implications and contributions are also discussed.

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“…Others were articles not written in English. For example, the article by John et al (2018) was repeated from two different sources, in Web of Science and Google scholar search engines; whilst Camilleri (2016) appeared as an article but was actually a Bachelor's thesis. Articles that were in this category were removed from the data corpus, reducing the total number of articles from 181 to 47.…”

Section: Preliminary Analysismentioning

confidence: 99%

“…Despite the significant and continued usage of social media in the tourism industry, Small and Medium Entrepreneurs (SMEs) still face challenges on how best to use social media for marketing purposes (Howison, Finger, & Hauschka, 2015). This is partly because of the limited studies that shed light on the challenges constraining the implementation of social media for marketing purposes within the tourism industry (John, Larke, & Kilgour, 2018). To address this challenge, this paper seeks to consolidate current literature on social media-related research.…”

Section: Introductionmentioning

confidence: 99%

The Challenges of Implementing Social Media Marketing in the Tourism Industry: A Systematic Review

2021

Proceedings of the 19th International Conference on E-Society 2021

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Applications of social media for medical tourism marketing: an empirical analysis

Cited by 38 publications

References 46 publications

Applications of Social Media in the Tourism Industry: A Review

Applications of Social Media in the Tourism Industry: A Review

Social Media as a Catalyst for the Enhancement of Destination Image: Evidence from a Mediterranean Destination with Political Conflict

The Challenges of Implementing Social Media Marketing in the Tourism Industry: A Systematic Review

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