“…The evolution of research on high reliability organizing has not been without controversy. Two specific areas of contention remain the on‐going debate between normal accident theory and high reliability theory as explanations of safe performance in safety‐critical organizations (see, for example, Bain, ; Leveson, Dulac, Marais, & Carroll, ; Rijpma, ; Rosa, ) and the extent to which the characteristics of high reliability organizing can be translated from their original context of highly complex, socio‐technological systems to a broader range of “less exotic” organizations (Creed, Stout, & Roberts, ). Olde Scholtenhuis and Dorée () argue that research on high reliability organizing has been limited by its reductionist focus on absolute reliability and on environments that are safety‐critical in nature, whereas an alternative, more pragmatic perspective would view reliability as relative, of import to all organizations in terms of improved performance and therefore applicable across a far broader range of industries.…”