Application of quadruple bottom approach on the adoption of eco-design

Abstract

One of the key drivers of the Indonesian economy is small and medium-sized enterprises (SMEs). Especially in overcoming the crisis caused by COVID-19. However, SMEs also need a competitive advantage to be able to compete with larger companies. One of the competitive advantages can be obtained through innovation in eco-design (Vihma & Moora, 2020). This study examines the factors which influence SMEs’ intention to adopt eco-design. The quadruple bottom line (QBL) method forms the foundation for these elements (Simons et al., 2017). It is the evolution of the triple bottom line (TBL) with the additional factor of purpose, besides three existing factors: people, planet, and profit. In addition, using the theoretical framework of planned behavior and social cognitive theory, we also investigate the variables that affect purpose. In this work, structural equation modeling partial least squares is used as a quantitative method. A questionnaire is used to gather the primary data, SMART PLS 3 software is used for data processing, and SME entrepreneurs are selected as respondents. According to the findings, attitude, and self-efficacy significantly influenced purpose. People, planet, and purpose influence SMEs’ intention to adopt eco-design.