2013
DOI: 10.1080/10496491.2013.770811
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Application of Expectation Confirmation Theory to Consumers’ Impulsive Purchase Behavior for Products Promoted by Showgirls in Exhibits

Abstract: Vendors and agencies rely on showgirls to promote their products or services. However, customers' time and money available, cost savings, and increasing utilitarian motivation are their basic concerns. The model extended the expectancy confirmation theory (ECT) constructs (cost saving, utilitarian motivation, time available, money available, and impulsive purchase) to investigate customer impulsive purchases of products promoted by showgirls in exhibits. The study successfully found the precursors of impulsive… Show more

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Cited by 20 publications
(16 citation statements)
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“…The conceptual framework for the study was the expectation confirmation theory. The expectation-confirmation theory includes ideas of concepts of expectation, performance, confirmation, satisfaction, and repurchase intentions [20]. The expectation confirmation theory was appropriate to explore the strategies hospital managers use for successful customer service in hospitals.…”
Section: Resultsmentioning
confidence: 99%
See 3 more Smart Citations
“…The conceptual framework for the study was the expectation confirmation theory. The expectation-confirmation theory includes ideas of concepts of expectation, performance, confirmation, satisfaction, and repurchase intentions [20]. The expectation confirmation theory was appropriate to explore the strategies hospital managers use for successful customer service in hospitals.…”
Section: Resultsmentioning
confidence: 99%
“…The expectation-confirmation theory, by [19] Richard L. Oliver (1980), has concepts of expectations, performance, confirmation, satisfaction, and repurchases intentions [20]. The expectation-confirmation theory was the main conceptual foundations in the study.…”
Section: Expectation Confirmatory Theorymentioning
confidence: 99%
See 2 more Smart Citations
“…Retailers use showgirls to promote their products. Positive relationship is being found when a product is promoted using showgirls and impulse buying in stores (Tsao, 2013). Studies found that there is a direct links between goals conflicts and impulse buying.…”
Section: Impulse Buyingmentioning
confidence: 99%