Application of binary programming theory to product color planning with multiple constraints

Wang, Yong; Song, Fanghao; Liu, Yan; Li, Yaying

doi:10.1002/col.22657

Cited by 6 publications

(7 citation statements)

References 18 publications

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“…The relationship between the emotional expression of a single color and the combination of two colors was also revealed 25,26 . Hanada used factor analysis, independent component analysis and correspondence analysis to explore the association between color and emotion 9,10 . Gong et al investigated the factors affecting color emotion and color preference as well as the relationship between color emotion and color preference based on a psychophysical experiment 6 .…”

Section: Related Workmentioning

confidence: 99%

Emocolor: An assistant design method for emotional color matching based on semantics and images

Zhang

Wang

et al. 2023

Color Research & Application

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Much research has been done on the relationship between emotions and colors, and many color scheme recommendation tools have been developed. These tools can often help recommend a suitable color scheme to express a certain emotion, but it is still difficult to design satisfying schemes based on such recommendations. In this study, based on the Color Scheme Bible, Compact Edition, we developed Emocolor, which allows professionals to generate a large number of color schemes based on emotional words or emotional images. It is also used to iteratively optimize the generated color schemes based on an interactive genetic algorithm to find the color scheme design that best matches the user's emotion. Through the evaluation of tram color schemes based on emotional words, Emocolor can effectively generate tram color schemes that match users' emotions. It can also effectively transfer the emotion of an image with a single dominant color to a tram color scheme. In short, Emocolor can help professionals describe the relationship between emotion and color in a more accurate way and design emotional color schemes. Emocolor can be applied in advertising design, product design, interior design, and other fields.

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Section: Related Workmentioning

confidence: 99%

Emocolor: An assistant design method for emotional color matching based on semantics and images

Zhang

Wang

et al. 2023

Color Research & Application

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“…By utilizing the VBA macro editor of CorelDRAW software, Yang and Tian (2019) developed an interactive product color design module by combining users’ cognition noise and an IGA. Wang et al. (2021) established multiple constraints based on various color requirements from the product color matching design, and calculated the final color planning scheme by the Matlab software.…”

Section: Related Workmentioning

confidence: 99%

Interactive genetic color matching design of cultural and creative products considering color image and visual aesthetics

Deng

Zhou

Zhang

2022

Heliyon

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“…In summary, the extraction of image colors has become a hot topic in color research. Numerous scholars have carried out several studies on the extraction and reuse of image colors, and even the situations where the brand color of an international company or organization is restricted have also been considered 23 , 24 . These studies provide a wide range of color sources for product color design and plays important roles in satisfying consumers' color preferences and promoting consumers' purchasing desires.…”

Section: Introductionmentioning

confidence: 99%

An eye- tracking technology and MLP-based color matching design method

Hua

2023

Sci Rep

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Images are a significant source of inspiration for designers to carry out the color design. However, the absence of animated images in the product color design can create confusion for designers. To translate the colours of the animated images into product colours, this work used eye-tracking technology to aid colour extraction and the multilayer perceptron neural network (MLP) algorithm to train a product colour decision model to filter the best product colour schemes. Firstly, eye tracking technology is used to collect the distribution of hotspots of the subject while viewing the animated images. Based on the distribution of eye-tracking hotspots, the most interesting animated colours were extracted. Then, the MLP is applied to train a colour decision model for children's shopping cart products, and the colour decision model is used to filter the optimal solution for the product colour, and finally the colour design is completed from the animated colour to the three-colour children's shopping cart product. Experimental results show that the color extraction based on the eye-tracking technology and the color scheme screening based on the intelligent algorithm can realize the effective conversion from animated image colors to product colors. This work proposes a color scheme design method from animations to products, which further expands the image color sources in product color design and can accurately find the color scheme that matches the animated image and the product.

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Application of binary programming theory to product color planning with multiple constraints

Cited by 6 publications

References 18 publications

Emocolor: An assistant design method for emotional color matching based on semantics and images

Emocolor: An assistant design method for emotional color matching based on semantics and images

Interactive genetic color matching design of cultural and creative products considering color image and visual aesthetics

An eye- tracking technology and MLP-based color matching design method

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