Applicability of the User Experience Methodology: Communication and Employment Web Portal for Older Adults

Abstract

<span id="docs-internal-guid-377cb434-7fff-3296-1d28-8f416d31349d"><span>The purpose of this study is to redesign a web portal, oriented to communication and employment management for older adults, from the perspective of user experience, using the user experience methodology. The graphic and functional elements of the platform were considered, enhancing the effectiveness of the communication and inclusion processes and accessibility to employment opportunities. The study is part of a mixed investigation, attending the following stages: (a) exploration of the users of the ServiSenior portal platform during 2021 (constituted by 11 collaborators, 15 clients, and 30 older adults); (b) documentary analysis of the state of the art of employment portals for older adults; (c) proposal design incorporating user experience improvements; (d) testing to validate the value proposition delivered to the target audience. The results obtained were taken into account in decision-making for the approach to the design of the digital portal. This proposal is theoretically based on user-centered design, from which the user experience methodology emerges, which seeks to improve the use and quality of services of digital portals centered on users, emphasizing the attribute of universal use and access. The results obtained enhance the applicability of digital tools that serve to insert a vulnerable population in work spaces, assuming as a starting point design, accessibility, and ease of use.</span></span>

Experiential Point: Home automation, UX and XR integration for a collaborative strategy

“…La metodología UX (User Experience, Experiencia de Usuario) es un enfoque centrado en el usuario que se utiliza para diseñar y mejorar la calidad de la interacción entre las personas y los productos o servicios digitales. (Ferrer-Mavarez et al, 2023). Como metodología se basa en las etapas del Design Thinking para una experiencia de usuario sólida y efectiva.…”

“…Observando cómo interactúan con el entorno, recopilando comentarios y realizando ajustes del diseño en función de los resultados obtenidos. (Ferrer-Mavarez et al, 2023) Se busca la iteración para la mejora continua, utilizando los resultados de las pruebas de usabilidad y las retroalimentaciones de los usuarios para mejorar en el diseño. Realizando desarrollos en la interfaz, la interacción y la experiencia general del usuario, asegurándose de que se ajusten a las necesidades y expectativas de los usuarios.…”