Appliance labeling and consumer heterogeneity: A discrete choice experiment in India

Jain, Manisha; Rao, Anand B.; Patwardhan, Anand

doi:10.1016/j.apenergy.2018.05.089

Cited by 30 publications

(11 citation statements)

References 27 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The effect of EE as an attribute on consumers' appliance choices seems to be lower than attributes such as price, capacity and brand. This has also been found in other EE-related publications in Spain [16,24,54] and elsewhere [11,27,33,55]. Another important issue is the apparent misunderstanding wherein the concept of EE is confused with energy consumption and savings, as also shown in de Ayala et al [16] and Waechter et al [56].…”

Section: Discussionsupporting

confidence: 54%

Assessing the EU Energy Efficiency Label for Appliances: Issues, Potential Improvements and Challenges

Ayala

Solà

2022

Energies

View full text Add to dashboard Cite

The EU Energy Efficiency (EE) label for appliances, readjusted in March 2021 (Directive 2017/1369/EU), is a key instrument for nudging consumers towards more energy-efficient purchases. However, its effectiveness depends on its design, the information provided and consumers’ understanding of and trust in it. This paper seeks to contribute to the assessment of the EE label for appliances and to identify issues, potential improvements and challenges for successfully nudging consumers towards highly energy-efficient choices. To that end, 33 in-depth interviews have been conducted with three different groups (citizens, appliance retailers and experts in energy) to ascertain the opinions and experiences of different agents as to consumers’ preferences and opinions on EE and energy consumption. We focus on purchasing decision-making by Spanish consumers for the three main appliances: washing machines, fridges and dishwashers. The EE label for appliances seems to be well-known and reliable for consumers. The main weakness lies in people’s understanding of its content rather than in its design. The coloured alphabetical EE scale seems to be well understood and the restored A–G scale of the readjusted label positively valued. However, we find comprehension issues with regard to the information on energy consumption and the technical data at the bottom of the label. Monetary information on energy consumption seems to facilitate consumers’ understanding, but it is technically challenging due to the complexity of the unit of measurement. Results are discussed, taking into account the relevant literature.

show abstract

Section: Discussionsupporting

confidence: 54%

Assessing the EU Energy Efficiency Label for Appliances: Issues, Potential Improvements and Challenges

Ayala

Solà

2022

Energies

View full text Add to dashboard Cite

show abstract

“…They were also in the opinion that more education on choosing energy-saving electrical appliances is necessary (Zha et al, 2020). The negative sign of price with 1% significance level is as expected since preference or utility for a given choice will be lower when the cost of choice increases, thus implying the probability of consumers choosing alternative option is reduced when the prince increases (Jain et al, 2018). Therefore, an increase in the price of table fan reduces students' WTP due to the lower utility cost.…”

Section: Choice Experiments Resultsmentioning

confidence: 57%

Energy Efficiency Labelling: Investigating Students’ Preferences and Awareness on the Energy-Efficient Electrical Appliances in Hostel

Kamaludin

RAZALI

Haron

et al. 2021

IJEEP

View full text Add to dashboard Cite

The significant role of energy efficiency labelling should not be ignored as it provides various information that serve as a guideline when people make purchasing decision. It indicates projection energy consumption of an electrical equipment according to energy efficiency rating system. This study applied choice experiment (CE) method in which the conditional logit (CL) model was valued to determine students' willingness to pay (WTP) based on their preferences of the energy label attributes of table fans. A questionnaire survey was distributed to 151 on-campus students in Terengganu, Malaysia. The attributes were speed of fan, energy consumption and energy star and price of fan. The study found that the students mostly preferred energy consumption attribute with WTP estimation of RM123.538 (USD29.66) at level two and RM42.88 (USD10.30) at level three. These findings illustrate how people place value on monetary and non-monetary attributes based on their preferences. A label with energy-efficient standard makes it easier for utility companies and government energy-conservation organizations to offer consumers incentives to purchase energy-efficient products. The usefulness of energy efficiency label is very reliant in terms of how it portrays information to the people and promote energy conservation.

show abstract

“…It has been pointed out that to calculate the costs and benefits of alternatives, a consumer requires a certain level of literacy and a familiarity with numeracy (Blasch et al 2019). Energy labelling and star ratings are two mechanisms that help increase energy literacy levels, apart from conducting programmes and implementing non-price-based policies (Jain et al 2018a;2018b). Further, even in cases where cognitive barriers are not significant, it has been argued that consumers and producers simply do not make use of the available information and thus underestimate the hidden costs of their actions (Kahneman 2003;Allcott and Greenstone 2012).…”

Section: Non-price Based Interventions: Insights From Behavioural Economicsmentioning

confidence: 99%

“…In a similar context, several studies have shown how energy labels allow consumers to easily process information and make informed choices by taking into consideration the energy efficiency of household appliance models (Sammer and Wüstenhagen 2006;Shen and Saijo 2009;Jain et al 2018a;2018b).…”

Section: Non-price Based Interventions: Insights From Behavioural Economicsmentioning

confidence: 99%

Technological Innovations, Behavioural Interventions, and Household Energy Conservation

2022

View full text Add to dashboard Cite

The threats associated with climate change and the worsening ecological crisis have led to a growing interest in energy-conservation policies. Policymakers across the globe have been scrambling to find cost-effective and sustainable methods to meet the world’s growing energy demands. Traditional policies have so far largely focused on supply-side interventions aimed at encouraging energy efficiency via green innovation and new technologies. However, as several studies have indicated, supply-side policies alone are unlikely to be adequate to achieve the ambitious changes required to make our future sustainable. This review article draws on recent studies in behavioural economics to emphasize the need to reorient public policy towards altering consumer end-uses through behavioural interventions. In an attempt to draw out important lessons for public policy, the article reviews this emerging strand of literature and underlines the complex factors that influence energy consumption in a household.

show abstract

Appliance labeling and consumer heterogeneity: A discrete choice experiment in India

Cited by 30 publications

References 27 publications

Assessing the EU Energy Efficiency Label for Appliances: Issues, Potential Improvements and Challenges

Assessing the EU Energy Efficiency Label for Appliances: Issues, Potential Improvements and Challenges

Energy Efficiency Labelling: Investigating Students’ Preferences and Awareness on the Energy-Efficient Electrical Appliances in Hostel

Technological Innovations, Behavioural Interventions, and Household Energy Conservation

Contact Info

Product

Resources

About