Abstract:Almost nonexistent in the early '90s, herbal supplements market gained an important dimension to Romanians, with the growing awareness and the amounts that people are willing to pay for improving their health. Since this segment is difficult to monitor by market research companies, we propose in this paper a pleading in favor of increasing consumption of therapeutic and aromatic plant products, based on a holistic national approach. following a 10-year survey (period 2001-2010), we analyzed some specific stati… Show more
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