Abstract:From an anthroposemiotic perspective, this article discusses the presence of trade names written in a language other than Spanish in Venezuela. The notion of identity formulated by García Gavidia and by Andacht is used, as well as notions of violence and symbolic efficacy by Bourdieu and the semiotics of culture by Lotman. An approach was made from the rationalist-deductive epistemological perspective, using the hypothetico-deductive method to analyze a corpus representing foreign trade names observed in Venez… Show more
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