Anteseden Peningkatan Penggunaan Online Food Delivery Pada Masa Pandemi Covid-19

Novita, Novita; Wijaya, Ari

doi:10.32534/jv.v16i2.2052

Cited by 5 publications

(5 citation statements)

References 16 publications

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“…Consumers' expectations are fulfilled by the actual services they receive from the onlinebased ready-to-eat delivery services. Customer attitude is also one of the elements to measure satisfaction (Novita & Wijaya, 2021). When the customer's attitude is negative after consuming food through an online application, the consumer becomes dissatisfied with the online application (Al Amin et al, 2020).…”

Section: Discussionmentioning

confidence: 99%

Consumer Attitude and Satisfaction by Online Application for Ready-to-Eat Food Delivery Service in Jabodetabek

Kusumarini¹,

Fariyanti²,

Tinaprilla³

2022

JIKK

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The Covid-19 pandemic has made public consumption dynamic, supported by increasingly sophisticated technologies such as GoFood and GrabFood. The purpose of this study is to analyze the purchasing decision process, attitudes, consumer satisfaction and test whether there are significant differences in attitudes and satisfaction between GoFood and GrabFood customers. The design of this study was a cross section with one data collection, and the analysis used was qualitative and quantitative. The number of samples used in this study were 100 respondents from the Slovin method, then each region was divided based on the Sampling Quota. Descriptive analysis tool is used for the consumer purchasing decision process. Fishbein Multiattribute Analysis is used to analyze consumer attitudes and consumer satisfaction in this study using the Consumer Satisfaction Index (CSI) analysis. The use of nonparametric Mann-Whitney for the difference test. The results of the study show that there are five purchasing decision processes, the value of attitudes towards consumers of the GrabFood and GoFood applications with 193.88 and 193.86 points, respectively. The attitudes and satisfaction of GoFood and GrabFood consumers were not significantly different, and consumers were considered satisfied with the GoFood and GrabFood CSI scores of 79.24 percent and 78.16 percent, respectively.

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Section: Discussionmentioning

confidence: 99%

Consumer Attitude and Satisfaction by Online Application for Ready-to-Eat Food Delivery Service in Jabodetabek

Kusumarini¹,

Fariyanti²,

Tinaprilla³

2022

JIKK

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“…Rata-rata masyarakat membeli makanan melalui aplikasi pesan-antar makanan dari smartphone secara online sebanyak 2,6 kali per minggu. Transaksi ini mengalami peningkatan sebesar 20% dibandingkan sebelum terjadinya pandemi Covid-19 (Novita & Wijaya, 2021).…”

Section: Pendahuluanunclassified

Pengaruh Perceived Ease Of Use, Perceived Usefulness dan Satisfaction terhadap Continuance Intention Pengguna Aplikasi Food Delivery Saat Pandemi

Fahrizal,

Suherman,

Ika Febrilia

2024

JBMK

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Penelitian ini bertujuan: 1) Untuk mengetahui deskripsi atau gambaran dari Pengaruh Perceived Ease Of Use, Perceived Usefulness dan Satisfaction Terhadap Continuance Intention Pengguna Aplikasi Food Delivery Saat Pandemi. 2) Untuk mengetahui pengaruh secara positif variabel perceived ease of use terhadap variabel perceived usefulness pada aplikasi food delivery. 3) Untuk mengetahui pengaruh secara positif variabel perceived ease of use terhadap variabel satisfaction pada aplikasi food delivery. 4) Untuk mengetahui pengaruh secara positif variabel perceived usefulness terhadap variabel satisfaction pada aplikasi food delivery. 5) Untuk mengetahui pengaruh secara positif variabel satisfaction terhadap variabel continuance intention pada aplikasi food delivery. 6) Untuk mengetahui pengaruh secara positif variabel perceived ease of use terhadap variabel continuance intention pada aplikasi food delivery. 7) Untuk mengetahui pengaruh secara positif variabel perceived usefulness terhadap variabel continuance intention pada aplikasi food delivery. Objek penelitian ini adalah pengguna aplikasi food delivery yang berusia minimal 17 tahun dan telah bertransaksi setidaknya 3 kali dalam kurun waktu Juli 2022 sampai Agustus 2022 yang bertempat tinggal di Jakarta.

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“…Konsumen akan berulang kali memesan melalui aplikasi tersebut saat ia merasa puas dengan penggunaan layanan OFD (Novita and Wijaya 2021).…”

Section: Kegiatan Pembatasan Sosial Berskala Besar (Psbb) Yang Hadir ...unclassified

Analisis Implementasi Online Food Delivery (OFD) Sebagai Strategi Pemasaran Digital di Food Court Tjendana Food Point

R. Dewi Sulastriningsih,

Srie Wijaya Kesuma Dewi,

Yunika Komalasari

et al. 2023

jimek

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The culinary business experiences continuous growth, the number of culinary businesses that keep popping up. The trigger for the growth of the culinary business is the presence of various online promotional media, including online food delivery. The purpose of this research is to analyze internal and external factors in online marketing using OFD MSME food at Tjendana Food Point. The method used is descriptive qualitative method. Data validity tests were carried out, namely data reduction, triangulation, and data display. The results of the study show that ordering food through OFD increases during Covid-19, the holiday season, and when OFD applicators apply promos. Apart from these moments, ordering food through OFD seemed normal. Apart from serving food delivery, OFD has also become a trend in modern society, which is a way to order food using a smartphone through an OFD provider application. For business actors, the presence of OFD is an alternative to being able to open a food business even if they do not have a shop or restaurant or when the place of business is not possible to receive guests. In addition to the perceived benefits, business actors, customers and driver-partners also feel that the tariffs applied by OFD applicators make prices high for customers but income for business actors and drivers tends to be minimal.

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Anteseden Peningkatan Penggunaan Online Food Delivery Pada Masa Pandemi Covid-19

Cited by 5 publications

References 16 publications

Consumer Attitude and Satisfaction by Online Application for Ready-to-Eat Food Delivery Service in Jabodetabek

Consumer Attitude and Satisfaction by Online Application for Ready-to-Eat Food Delivery Service in Jabodetabek

Pengaruh Perceived Ease Of Use, Perceived Usefulness dan Satisfaction terhadap Continuance Intention Pengguna Aplikasi Food Delivery Saat Pandemi

Analisis Implementasi Online Food Delivery (OFD) Sebagai Strategi Pemasaran Digital di Food Court Tjendana Food Point

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