Analisis Implementasi Online Food Delivery (OFD) Sebagai Strategi Pemasaran Digital di Food Court Tjendana Food Point
R. Dewi Sulastriningsih,
Srie Wijaya Kesuma Dewi,
Yunika Komalasari
et al.
Abstract:The culinary business experiences continuous growth, the number of culinary businesses that keep popping up. The trigger for the growth of the culinary business is the presence of various online promotional media, including online food delivery. The purpose of this research is to analyze internal and external factors in online marketing using OFD MSME food at Tjendana Food Point. The method used is descriptive qualitative method. Data validity tests were carried out, namely data reduction, triangulation, and d… Show more
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