Anteseden Intensi Belanja Pengguna Aplikasi/Website Toko Online Di Yogyakarta

Ardiyanto, Faizal; Kusumadewi, Hermala

doi:10.35591/whn.v21i2.151

Cited by 2 publications

(2 citation statements)

References 15 publications

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“…This continuous relationship occurred because researchers initially distributed online questionnaires using Google Form to initial respondents. Furthermore, the initial respondent distributes the questionnaire link to other people who can become the next respondents, thereby increasing the number of questionnaires and data obtained (Ardiyanto & Kusumadewi, 2018). Nevertheless the data obtained from these respondents cannot be used entirely as samples because the researchers used purposive sampling as well.…”

Section: Methodsmentioning

confidence: 99%

An Investigation of Consumer Brand Engagement Antecedents on Iphone Smartphone Users

Agustina

Ardiyanto

2020

jmer

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Objective: This research provide evidence that there are significant and positive influences between the three main predictors of CBE (Consumer Brand Engagement) namely consumer involvement, consumer participation, and self-expressive brand on the three dimensions of CBE namely cognitive processing, affection, and activation. Research Design & Methods: This quantitative research is using purposive sampling combined with snowball sampling method to collect data from 295 respondents which are Iphone users/consumers at several location in Indonesia. Structural Equation Modeling - AMOS is also used to test the nine hypothesis. Findings: six of nine research hypothesis are significantly and positively supported between analyzed variables. Meanwhile, the other three hypothesis aren’t supported. Implications & Recommendations: Based on the findings, it can be stated that for the Apple Inc., as the owner of Iphone brand, they should give more experience, encourage participation, and emotional relation to their consumers as they continue using the products. Ideas, critics, and suggestion from consumers is also important factors to the brand. Contribution & Value Added: This research provides insight to understand CBE dimensions and its antecedents on Iphone smartphone brand which are consumers involvement, consumer participation, and self-expressive brand on cognitive processing, affection, and activation.

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Section: Methodsmentioning

confidence: 99%

An Investigation of Consumer Brand Engagement Antecedents on Iphone Smartphone Users

Agustina

Ardiyanto

2020

jmer

Self Cite

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“…Angka ini membuat banyak pihak optimis bahwa 10 tahun lagi ekonomi digital Indonesia akan mencapai nilai lebih dari USD 100 miliar yang menjadikan Indonesia sebagai peringkat 5 dalam ekonomi terbesar di dunia pada tahun 2030 (Chaffey,6th Edition | Pearson,n.d. ), (Ardiyanto & Kusumadewi, 2020). Pandemi COVID19 dan segala macam dampaknya juga telah membuka jalan bagi era digital untuk bisa lebih masif digunakan di setiap aspek kehidupan.…”

Section: Pendahuluanunclassified

Analisis Swot Dan Identifikasi Faktor-Faktor Yang Membuat Siswa Tertarik Mendaftar Ke Program Studi Bisnis Digital

Rahmawati

Badri²,

Ariza³

2022

jseh

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The Study Program Digital Business is a new program at IIB Darmajaya which was formed to answer the challenges of industry 4.0 which is thick with digital technology. Based on the trend of the digital economy which is growing rapidly every time. This study seeks to find out what factors are significant in attracting high school students or equivalent so that they can choose to enroll in the Digital Business Program using the Cochran Q Test method. Based on the results of this study, it was found that 5 attributes truly describe the level that students consider the most in determining the decision to choose the Study Program. Based on the results of this factor analysis, the Marketing Bureau at IIB Darmajaya can create a specific marketing campaign on these 5 attributes and have successfully identified the strengths, weaknesses, opportunities, and threats of the Program. Digital Business. This analysis, the Program Digital Business can continue to improve student competencies by increasing their flight hours in the field to produce new startups. While maintaining the quality of the curriculum, human resources, and infrastructure in accordance with the times.

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Anteseden Intensi Belanja Pengguna Aplikasi/Website Toko Online Di Yogyakarta

Cited by 2 publications

References 15 publications

An Investigation of Consumer Brand Engagement Antecedents on Iphone Smartphone Users

An Investigation of Consumer Brand Engagement Antecedents on Iphone Smartphone Users

Analisis Swot Dan Identifikasi Faktor-Faktor Yang Membuat Siswa Tertarik Mendaftar Ke Program Studi Bisnis Digital

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