Antecedents of travellers’ repurchase behaviour for luxury cruise product

Abstract

This study proposed and tested a theoretical model in which image congruence, affect, satisfaction, switching costs, and trust have an influence on travellers' decision to repurchase a luxury cruise product by considering the moderating impact of conspicuousness. The model was evaluated using a quantitative approach. The original model included a satisfactory fit and prediction power. The results of the structural analysis revealed that the hypothesized associations between the study variables were generally supported, and such variables had a significant mediating role. In addition, conspicuousness of product use had a moderating impact on the affect-satisfaction-switching costs linkages. Moreover, the prominent role of satisfaction and trust was identified. The findings of this study extended our understanding of the complex of the relationships among study variables in forming luxury cruise passengers' repurchase intention.

Passenger Repurchase Behaviours in the Green Cruise Line Context: Exploring the Role of Quality, Image, and Physical Environment

“…Also, customer satisfaction of the cruise service had a positive impact on customer loyalty [11]. In addition, customer satisfaction significantly influenced repurchase intention through the positive impact of switching cost and trust [29].…”

“…In regards to the cruise industry, Han and Hyun [28] revealed that overall company image was positively associated with desire toward cruise travel and repeat cruising intention. Also, Han et al [29] attempted to discover a more divided version of image congruence into social image congruence and ideal social image congruence. In their study, the image congruence showed a positive relation with affect and customer satisfaction.…”

“…These findings all insist that there is a significant link between customer satisfaction and behavioural intention across tourism and consumer behaviour contexts. In the sphere of the cruise line industry, attempts have also been made to explore the role of satisfaction [11,12,23,29]. Specifically, the level of satisfaction was found to be a meaningful predictor of repurchase intentions [12,23].…”

“…Numerous researchers and practitioners have focused on heightening repurchase intention/behaviour, because of its close relationship with a company's profits [19,43]. Also, a variety of studies attempted to discover the repurchase intention of a cruise trip [12,23,29,49], repeat cruising intention [28], and loyalty [38].…”

Customers satisfaction and brand loyalty at McDonalds Maroc

“…Transaction-specific customer satisfaction occurs after the product is consumed and involves an evaluation of one specific purchase (Oliver, 1980(Oliver, , 1993. Cumulative customer satisfaction is a consumer's comprehensive evaluation of product purchases and subsequent consumption over time (Fornell, 1992;Han et al, 2018;Johnson and Fornell, 1991;Nguyen et al, 2018). Cumulative customer satisfaction is argued to be more valuable than transaction-specific satisfaction when predicting consumer buying behavior, as well as the performance of the organization (Fornell et al, 1996;Johnson et al, 2001;Nguyen et al., 2018).…”