Antecedents of mobile app usage among smartphone users

Kim, Sang Chon; Yoon, Doyle; Han, Eun Kyoung

doi:10.1080/13527266.2014.951065

Cited by 121 publications

(100 citation statements)

References 28 publications

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“…Previous research draws on TAM constructs to examine adoption of mobile marketing as a whole (e.g., Gao et al, 2013;Rohm et al, 2012), mobile commerce (e.g., Cyr et al, 2006;Sultan et al, 2009;Wu and Wang, 2005;Yang, 2005), specific services offered by mobile apps (e.g., mobile payments) (Koenig-Lewis et al, 2015), and mobile apps in general (e.g., Kim, Yoon and Han 2016;Tojib and Tsarenko, 2012;Yang, 2013). Lately, Yang (2016) and Fang (2017) include TAM-like theoretical links in their frameworks investigating outcomes of the adoption of branded apps, albeit focusing more markedly on outcomes for the brand powering the apps (not the app itself).…”

Section: Drivers and Outcomes Of Branded App Usagementioning

confidence: 99%

“…Importantly, as Alnawas and Aburub (2016) remark, many scholars have drawn upon the Technology Acceptance Model (Davies et al, 1989) to understand how and why consumers adopt apps. This strand of research has consistently highlighted that perceived usefulness and ease of use are the key drivers of attitudes, intention to use, and actual use of mobile apps (see Kim, Yoon and Han, 2016;Tojib and Tsarenko, 2012;Yang, 2013). However, these aspects have not been explored in relation to branded apps, i.e.…”

Section: N/a N/amentioning

confidence: 99%

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Drivers and outcomes of branded mobile app usage intention

Stocchi

Michaelidou

Micevski

2019

JPBM

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Journal of Product & Brand Management1 Drivers and Outcomes of Branded Mobile App Usage Intention AbstractPurpose: This study examines the drivers and outcomes of the usage intention of branded mobile applications (apps), revealing findings of theoretical and practical relevance. First, it uncovers the specific technological features that underpin the perceived usefulness and ease of use of branded apps driving (directly and indirectly) usage intention. Second, it outlines two key outcomes that are relevant to the strategic management of branded apps: willingness to recommend the app and willingness to pay to continue using the app.Approach: This study uses data randomly derived from a panel of one million UK consumers, analyzed via structural equations modeling. The unit of analysis was individual apps prominently displaying a brand identity. The study tested indirect relationships between the key drivers considered and usage intention, via perceived usefulness and ease of use. Findings:Consumers who view branded apps as protecting their privacy, customizable and compatible with what they do, will have stronger perceptions of usefulness and ease of use, and greater intention to use the app. These effects also occur indirectly. Furthermore, usage intention drives the willingness to recommend the app and to pay to continue using it. Practical implications:To influence usage intention, managers can improve the perception of usefulness of branded apps by protecting consumer privacy, and improving the app's design and its compatibility with people's needs and lifestyle. Managers can also enhance the perception of ease of use of the branded app by heightening its security and ubiquity. Combined, these factors can enhance (directly and indirectly) the intention to use the app, which will lead to the willingness to recommend the app and pay for it.Originality/value: This study extends previous research by examining factors driving the intention to use branded apps and the resulting outcomes. It also offers a model that yields predictions for individual branded apps (not the brand powering the app), thus providing practical recommendations on how to manage, in general, apps with a brand identity.Research on adoption has been significant, although it has primarily concerned the uptake of mobile technology in general and/or specific instances of mobile technologies, such as mobile data services, mobile payments, mobile marketing and, of course, mobile apps. Importantly, as Alnawas and Aburub (2016) remark, many scholars have drawn upon the Technology Acceptance Model (Davies et al., 1989) to understand how and why consumers adopt apps. This strand of research has consistently highlighted that perceived usefulness and ease of use are the key drivers of attitudes, intention to use, and actual use of mobile apps (see Kim, Yoon and Han, 2016; Tojib and Tsarenko, 2012;Yang, 2013). However, these aspects have not been explored in relation to branded apps, i.e. apps clearly showing a brand identity (Bellman et al., 2011).Moreove...

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Section: Drivers and Outcomes Of Branded App Usagementioning

confidence: 99%

Section: N/a N/amentioning

confidence: 99%

Drivers and outcomes of branded mobile app usage intention

Stocchi

Michaelidou

Micevski

2019

JPBM

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“…Understanding the antecedents of downloading and keeping apps is one popular research stream recently [21]. For example individuals are more likely to adopt location-based application when their mobile selfefficacy is high [20].…”

Section: Research Model and Hypothesesmentioning

confidence: 99%

The Impact s of Requested Permission on Mobile App Adoption: The Insights Based on an Experiment in Taiwan

Lai¹,

Hsu²,

Wu³

2018

Proceedings of the 51st Hawaii International Conference on System Sciences

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“…Masyarakat dapat menggunakan teknologi internet untuk melakukan promosi produk bahkan untuk melakukan penjualan produk yang mereka miliki dari berbagai platform seperti dari smartphone, komputer, desktop atau laptop. Seiring dengan berkembangnya platform mobile yang semakin baik, kemajuan teknologi membuat smartphone memiliki kemampuan komputasi yang superior dan akses data yang lebih luas (Kim, Yoon, & Han, 2016). Diperkirakan bahwa orang yang mengakses internet di seluruh dunia akan melalui smartphone dan komputer tablet lebih banyak daripada platform lainnya (Laudon & Traver, 2014).…”

Section: Pendahuluanunclassified

Pelatihan Mobile Apps Digital Marketing Untuk Umkm Di Jatinangor

Kirana

Rafiah²,

Sari³

2019

JPKM

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Kota Sumedang sebagai kota penopang yang ada di Jatinangor memiliki banyak UMKM yang tumbuh, terutama UMKM Makanan dan Minuman. Mayoritas UMKM Makanan dan Minuman di daerah Jatinangor belum menggunakan fitur Instagram for Business yang tersedia gratis sebagai media promosi maupun media untuk memasarkan produk yang mereka jual. Hal ini menyebabkan keterbatasan dalam pemasaran produk yang dimiliki. Ketidaktahuan wirausahawan mengenai praktik pemasaran yang menggunakan media digital dan berbiaya rendah, serta belum adanya UMKM makanan dan minuman di wilayah jatinangor yang menggunakan fitur Instagram for business dalam menunjang promosi produk pada usaha miliknya menjadi fokus utama para akademisi untuk melaksanakan kegiatan pelatihan yang dianggap mampu memaksimalkan pemanfaatan media sosial kegiatan bisnis.Berdasarkan hasil kegiatan pelatihan terdapat 30 UMKM Makanan dan Minuman di wilayah Jatinangor yang langsung menggunakan fitur Instagram for Business dalam memasarkan dan mempromosikan produk yang mereka jual. Selain itu, para pemilik UMKM tersebut juga memperoleh edukasi mengenai teori dan paktek pengambilan foto produk yang baik dan benar, serta teori pemasaran produk secara digital melalui media sosial yang efektif dan tepat sasaran. Kata kunci : UMKM, Pemasaran Digital, Media Sosial.

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Antecedents of mobile app usage among smartphone users

Cited by 121 publications

References 28 publications

Drivers and outcomes of branded mobile app usage intention

Drivers and outcomes of branded mobile app usage intention

The Impact s of Requested Permission on Mobile App Adoption: The Insights Based on an Experiment in Taiwan

Pelatihan Mobile Apps Digital Marketing Untuk Umkm Di Jatinangor

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