Antecedents of loyalty toward rural hospitality enterprises: The moderating effect of the customer's previous experience

How Does Perceived Value Affect Travelers' Satisfaction and Loyalty?

“…We also expected that the effect of perceived value on their loyalty would be partly mediated by satisfaction. As perceived value has been commonly accepted as multidimensional, we expected that each of the aspects of perceived value would play a different role in forming the travelers' attitudes and behaviors (Lee et al, 2007;Polo Peña, Frías Jamilena, & Rodríguez Molina, 2013). Therefore, we proposed that each dimension of perceived value would have a positive effect on tourist satisfaction and loyalty.…”

“…It has been found that service quality positively influences customer satisfaction and ultimately leads to customer loyalty in the tourism industry (Kuo, Chang, Cheng, & Lai, 2013). In addition, quality value has a major influence on tourist behavior (Polo Peña et al, 2013).…”

“…If there is no emotional value in a relationship, there is effectively no relationship, or at best, a transactional and momentary relationship that the customer could walk away from at any time. Emotional value is an important part of customer perceived value and it has a great influence on both company reputation and customer satisfaction (Polo Peña et al, 2013). Yuan and Wu (2008) found that emotional value had a significant positive effect on the traveler's satisfaction, which then, in turn, meant that the traveler gave a high recommendation about their travel experience (Lee et al, 2007).…”

Destination loyalty explained through place attachment, destination familiarity and destination image

“…Tourist loyalty is considered an important indicator of successful tourist destinations, as has been evidenced in decades' worth of research on the topic. Loyal tourists tend to stay longer, participate more in various social and cultural activities, spread positive recommendations about the destination and are considered cost-effective in relation to expenses associated with promotion (Lau & McKercher, 2004;Polo-Pena, Frias-Jamilena, & Rodriguez-Molina, 2013;Lehto, O'Leary, & Morrison, 2004;Shoemaker & Lewis, 1999). Several determinants of tourist loyalty have been identified in the literature in an attempt to unpack this complex construct, including tourists' destination image (Kim, 2018;Stylos, Vassiliadis, Bellou, & Andronikidis, 2016;Zhang, Fu, Cai, & Lu, 2014), familiarity (Tan & Wu, 2016), information sources used (Almeida-Santana & Moreno-Gil, 2017), authenticity (Yi, Fu, Yu, & Jiang, 2018), satisfaction (Antón, Camarero, & Laguna-García, 2017;Kim, 2018;Prayag, Hosany, & Muskat, Del Chiappa, 2017), harassment (Alrawadieh, Alrawadieh, & Kozak, 2019), emotional solidarity with residents (Ribeiro, Woosnam, Pinto, & Silva, 2018) and place attachment (Kirkup & Sutherland, 2015;Patwardhan et al, 2019;Prayag & Ryan, 2012;Stylos, Bellou, Andronikidis, & Vassiliadis, 2017).…”

Self‐congruity and motivations as antecedents of destination perceived value: The moderating effect of previous experience

“…destination may lead to different evaluations in terms of perceptions of its value. Some works in the literature point to the existence of a moderating effect of experience on the variables associated with destinations (e.g.,Fallon & Schofield, 2004;Frías- Jamilena, Del Barrio-García, & López-Moreno, 2013;Lau & McKercher, 2004;Li et al, 2008;McKercher & Wong, 2004;Morais & Lin, 2010;Polo-Peña, Frías-Jamilena, & Rodríguez-Molina, 2013…”