Antecedents of green purchase intentions: a review and testing of hypothesis on Indian consumers

Nath, Vishnu; Agrawal, Rajat; Gautam, Aditya; Vp, Sharma

doi:10.1504/ijesd.2017.085071

Cited by 10 publications

(10 citation statements)

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“…To our knowledge, this is the first meta-analysis and narrative review to summarize the impact of health, environmental and ethical concerns on customer purchasing behavior. Previous studies have attempted such a review for health motives and the purchase of organic food (Rana and Paul 2020), the determinants of green purchases (Liobikiene and Bernatonien ė 2017), consumers' willingness to pay for organic food (Li et al 2019;Paul 2017, 2020), words-deeds gaps in the purchase of fair trade products (Kossmann and Gomez-Suarez 2019), interventions targeting conscious determinants of human behavior to reduce the demand for meat (Bianchi et al 2018;Moreira et al 2017), or have focused on a specific geographic region, such as purchasing of organic produce by South African consumers (Fynn-Green et al 2019), green purchase intentions in Indian consumers (Nath et al 2017), and green purchasing behaviors of Malaysian consumers (Goh and Wahid 2015). So far, none have attempted to integrate all three concerns, for a variety of purchasing behaviors, and with worldwide coverage.…”

Section: Relationship To Previous Literaturementioning

confidence: 99%

Do Health, Environmental and Ethical Concerns Affect Purchasing Behavior? A Meta-Analysis and Narrative Review

et al. 2021

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Much attention has been given to how we can make consumption more responsible—better for the planet and society. However, research on the associations between consumer purchasing behavior and their psychological concern for health, the environment and ethics lacks consensus on the significance and directionality of these concerns. This study aims to examine how (relatively) important these concerns are in determining consumer purchasing behavior. Systematic searches were conducted in PubMed, EconLit, Web of Science and Scopus databases from 2000 to 2020. Results were summarized through narrative synthesis of the evidence and meta-analysis. The meta-analysis revealed a significant positive correlation between health, environmental and ethical concerns and purchasing behavior, indicating that changes in health, environmental and ethical concerns will result in a consistent shift in purchase behavior towards choices consistent with the concern. This association is susceptible to moderating factors including types of products (food, non-food and non-specific products) and country’s level of economic development. In addition, the health, environmental and ethical concerns appear to have a weaker impact on the actual purchase behavior than on purchase intention, suggesting that interventions should focus on translating these “purchasing intentions” into actual purchasing behaviors. Narrative review of the studies that were not subject to meta-analysis showed good agreement, with almost all relationships reported having the same direction as those indicated by the meta-analysis. Overall, this study suggests that there is substantial potential for marketing strategies aimed at encouraging pro-health, pro-environment and ethical purchasing behaviors.

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Section: Relationship To Previous Literaturementioning

confidence: 99%

Do Health, Environmental and Ethical Concerns Affect Purchasing Behavior? A Meta-Analysis and Narrative Review

et al. 2021

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“…The TPB is the most proximal explanation of individual's intentions to engage in any behavior pattern (Ajzen, 1985(Ajzen, , 2002. In turn, behavioral intentions are predicted by three main components-perceived behavioral control, attitudes, and subjective norms (Nath, Agrawal, Gautam, & Sharma, 2017;Perugini & Bagozzi, 2004). Typically, attitude refers to the overall positive or negative evaluation of carrying out any particular behavior.…”

Section: Introductionmentioning

confidence: 99%

Determinants of pro‐environmental behavior and environmentally conscious consumer behavior: An empirical investigation from emerging market

2019

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Given the due importance of environmentally conscious consumer behavior (ECCB) and willingness to be environmentally friendly (WEF), the aim of this paper is to study the relationships between the determinants of pro‐environmental behavior (e.g., perceived behavioral control, environmental knowledge, environmental concern, and perceived environmental consequences), with ECCB and WEF. The proposed theoretical model is grounded in marketing literature, extends the theory of planned behavior, and empirically tested in the Indian market. A survey with questionnaire was administered to gather data from 510 respondents from the state capital of the country. Structural equation modeling was used to test the hypotheses; the results confirm adequate support for the theory of planned behavior and proposed theoretical model. In addition, ECCB found to be significantly influenced by the consumers' environmental knowledge, and perceived environmental consequences, and environmental concern was significantly related to WEF. The study implies that green marketers should direct their marketing efforts towards integrating these four pro‐environmental behavior determinants in order to facilitate the ECCB and WEF for green products. For promoting the ECCB, green marketers should strengthen environmental knowledge and perceived environmental consequences to target consumers, and for augmenting the WEF, they should improve the environment concern among consumers. This study contributes to the mainstream literature by ascertaining the distinctive impact of the four noteworthy determinants of pro‐environmental behavior on ECCB and WEF in emerging markets.

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“…To ensure the convergence and reliability of the Likert scales, we used major component factor analysis (MCFA) with a Kaiser-Meyer-Olkin test (KMO), the Cronbach alpha coefficient and the eigenvalue. These tests respectively ensure that the different measurement statements of the same variable are consistent with each other, that they have the ability to provide the same result for several measurements of the same phenomenon, and lastly that they can be used for further analysis (Nath et al, 2017). The table below shows that all the scales were reliable and convergent.…”

Section: Fundingmentioning

confidence: 95%

Impact of a Media Campaign on Consumers’ Purchasing Intentions of Legal Timber in Cameroon

Belinga

Chervier

Lescuyer

2020

Society & Natural Resources

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Antecedents of green purchase intentions: a review and testing of hypothesis on Indian consumers

Cited by 10 publications

References 0 publications

Do Health, Environmental and Ethical Concerns Affect Purchasing Behavior? A Meta-Analysis and Narrative Review

Do Health, Environmental and Ethical Concerns Affect Purchasing Behavior? A Meta-Analysis and Narrative Review

Determinants of pro‐environmental behavior and environmentally conscious consumer behavior: An empirical investigation from emerging market

Impact of a Media Campaign on Consumers’ Purchasing Intentions of Legal Timber in Cameroon

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