Antecedents of giving charitable donations (Sadaqah) during the COVID-19 pandemic: does Islamic religiosity matter?

Abstract

Purpose This paper aims to identify the antecedents of giving charitable donations (Sadaqah) during the pandemic in a majority-Muslim country. This paper proposes and tests a theoretical framework in which attitude toward giving donations mediates the effects of perceived behavioral control, subjective norms and past behavior on giving charitable donations (Sadaqah). The authors also investigate the mediating effect of attitude toward giving donations and the moderating effect of Islamic religiosity in an emerging nation characterized by the dominance of the Islamic doctrine. Gender, age and income have been examined as control variables. Design/methodology/approach Survey data from a sample of 377 respondents from Morocco were analyzed to test the hypotheses using structural equation modeling. Findings The results indicate that past behavior, subjective norms, attitude toward giving donations and intention to donate are key predictors of giving charitable donation during the COVID-19 pandemic. This paper also confirms the mediating effect of attitude toward giving donations, e.g. subjective norms trigger positive attitude toward giving donations, which increases respondents’ donation frequency. The results also suggest a significant moderating effect of Islamic religiosity, e.g. individuals who feel themselves as highly religious are more likely to develop a favorable attitude toward giving donations and are therefore more likely to donate during the pandemic. Practical implications The findings suggest practical and social implications for both academics and practitioners. As attitude, subjective norm, past behavior and intention are found to significantly influence giving charitable donations (Sadaqah), fundraising organizations should give serious attention on these factors to improve individuals’ charitable giving (Sadaqah). Such organizations should also consider the use of faith-based messages and religious morals when planning their advertising campaigns in majority-Muslim markets. Originality/value Although preliminary studies have already attempted to provide knowledge about the factors influencing giving donations among both Muslims and nonMuslims, potential antecedents of giving donations (Sadaqah) during the COVID-19 pandemic have not been considered and are yet to be empirically investigated. This paper provides new perceptions on factors influencing giving donations on a majority-Muslim majority country where no zakat institution operates. Such findings can be useful for both academicians, fundraising organizations and policymakers in Morocco to promote charitable actions and boost its socio-economic affects.

Integrating ISS and SOR models to investigate the determinants of continuance intention toward using m-payment for donations (Sadaqah): the moderating role of Islamic religiosity

“…This is consistent with the prophet Muhammad's statement that "every good act is a type of Sadaqah" (Ibrahim and Sherif, 2008). Sadaqah assists in eradicating poverty, meeting the needs of Muslims who are in need, lowering Muslim debtors' obligations, and those who are unable to continue their path due to obstacles (Abdullahi, 2019;Bagasra, 2021;Jamal et al, 2019;Mikani et al, 2021), as well as, may be given to poor Muslims and non-Muslims alike (Chetioui et al, 2023). However, donation through m-payment applications is yet to be researched, particularly in developing countries (Maleki and Hosseini, 2020).…”

“…According to the Quran and Sunnah, Sadaqah does not have to be material; it may be a voluntary effort or simply a pleasant word or gesture (i.e. smiling to others) (Chetioui et al, 2023). This is consistent with the prophet Muhammad's statement that "every good act is a type of Sadaqah" (Ibrahim and Sherif, 2008).…”

“…Since the philanthropist's decision to provide Sadaqah or charity is under the donor's control, it is highly correlated with the donor's motives, outlook and internalized values (Chetioui et al, 2023). Thus, we based our study of Egyptians' continuance intentions on providing Sadaqah on the stimulus-organism-response (S-O-R) model developed by Mehrabian and Russell (1974).…”

An investigation of the nexus between online impulsive buying and cognitive dissonance among Gen Z shoppers: Are female shoppers different?

“…A self-administered online questionnaire was shared via social media applications to collect data (WhatsApp, Facebook, Instagram, MS Teams and e-mails). According to previous studies, a nonprobability sampling is suitable for multivariate data analysis (Ittaqullah et al , 2020, Lebdaoui and Chetioui, 2021; Chetioui et al , 2022). A screening question was asked first to filter respondents based on whether they previously purchased any good or service online or not.…”

Determining the Construct Validity and Reliability of Philanthropic Behaviour Scale using Rasch Model

“…Hence, grounded on the Theory of Planned Behavior (TPB) of Ajzen (1991) this research examines philanthropic behavior during pandemic among employed and earning Malaysians, using three core components of the theory; attitude, subjective norm and perceived behavioral control. Nevertheless, as TPB has been criticized to left out other significant factors (Chetioui. et al, 2022) this study extends the model to include other relevant factors such as altruism, financial stability, religiosity and trust.…”