Antecedents of CSR communication by hotels: The case of the Colombian Caribbean Region

Abstract

By measuring the level of CSR communication carried out by hotels located in the Colombian Caribbean region and identifying the main determinant factors influencing this level (including pressure from the different stakeholders), this paper contributes to deepening our understanding of the antecedents of CSR communication in small and medium-sized enterprises (SMEs) operating in emerging economies and, particularly, in the hotel industry, for which no previous studies on this topic could be uncovered. The results reveal that the level of CSR disclosure is low in the region and that the size of the hotel, the pressure from government agencies, and the age and educational background of the hotel's top manager have a significant influence on the level of CSR communication. Results indicate a reactive approach to CSR communication confirming the prominent role played by government agencies, thus contributing to gain a richer understanding of institutional influences on CSR in Latin American countries. In terms of practical implications, findings suggest that governments should play a more active role in stimulating CSR communication in emerging countries, particularly in the case of SMEs. How to cite this article: Serra-Cantallops A, Peña Miranda DD, Ramón-Cardona J. Antecedents of CSR communication by hotels: The case of the Colombian Caribbean Region. Business

Heterogeneity of crisis communication practices in hotels: Anti-COVID-19 measures on Adriatic beach hotels’ websites

“…Despite the growing body of literature about pandemics and crisis communication (including SCCT), the present literature review found a lack of research on anti-COVID-19 measures communicated through the corporate website. Moreover, previous research focuses on corporations including hotel chains ( Atasoy et al, 2022 ; Kwok et al, 2021 ; Wong et al, 2021 ) and high-class hotels ( Zizka et al, 2021 ), while neglecting independent and lower-classified hotels (including those on the coast) that do not have such managed/systematic communication ( Mohammed et al, 2016 ; Serra-Cantallops et al, 2021 ). This can put them at a disadvantage in a highly competitive international market with aggressive online promotion and PR/communication by the bigger players (international corporations), see Mohammed et al (2016) .…”