Antecedents of Conspicuous Consumption, Status Aspiration, and Its Consequences: An Empirical Study on Migrant Blue-Collar Workers in GCC

Abstract

Conspicuous consumption means consumers prefer to buy expensive items to show their wealth and status to society. This study objective is to develop a framework that connects conspicuous consumption variables with the aspirations and consequences and to test the model among the migrant blue-collar workers located in the GCC countries. Primary data was collected with a structured questionnaire from 400 blue-collar migrant workers in GCC countries. Eight hypotheses were formed and tested by using factor analysis and structural equation model analysis. The study concluded that blue-collar expatriate workers exhibit a high level of lush luxury behavior to gain family and social acceptance, which is one of the best ways of expressing themselves; however these are attained at the cost of financial sustainability of personal wellbeing.

Enterprise Operating State Evaluation Based on Association Rule Algorithm and Data Set

“…The collection of items is usually called Item set. The length k of Item set refers to the number of items contained in an Item set, and the Item set with length is called K-item set [ 16 ].…”

Interactive Effects of Materialism and Antecedents of Brand Jealousy

“…most luxurious brands are marketed in such a way as to promote feelings of pride, self-fulfillment, and esteem in consumers (Lim et al, 2020). Marketers work hard to promote their brands in such a way that they become most desirable by triggering into emotions and feelings of their consumers, such as beauty brands that promise to remove signs of ageing in older consumers, especially females (Philip et al, 2021). Hence these brands aspire their consumers to purchase them to create a positive and meaningful change in their life.…”