The challenges facing international management researchers conducting research in foreign contexts are increasingly well understood. However, for a growing group of researchers, the problem is very different: Rather than being foreign researchers researching in an unfamiliar context, they are insiders conducting research in their own cultural context for publication in international journals. In this article, the authors draw on their own experiences and on the literature on autoethnography to illustrate the strengths and challenges of researching "back home." In particular, they argue that autoethnographic approaches have four important strengthsease of access, reduced resource requirements, ease of establishing trust and rapport, and reduced problems with translation-but at the same time pose three important challengeslack of critical distance, role conflict, and the limits of serendipity.Culture hides much more than it reveals, and strangely enough what it hides, it hides most effectively from its own participants.- Hall (1959, p. 53) The challenge of researching across cultures has received considerable attention in the international management literature (e.g., N. focused on a range of issues encountered by researchers as they work to solve difficult problems of linguistic and cultural translation faced when carrying out research projects in unfamiliar cultural contexts. Although effective solutions remain largely elusive (Easterby-Smith & Malina, 1999), writers have identified a number of the most vexing problems and begun to develop at least partial solutions for successfully carrying out international management research across cultures.But although the problem of being a foreign researcher researching in an unfamiliar context remains the central methodological issue in international management research, for a growing group of researchers the problem is quite different. For these researchers, the problem 541