Antecedents of Chinese Consumer’ Online Shopping Behaviour

Asiedu, Richard Ohene; Dube, Francisca N. Mapiye

doi:10.14707/ajbr.200085

Cited by 5 publications

(3 citation statements)

References 32 publications

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“…In contrast to Nigeria, increased Internet penetration does not increase online shopping because. Consumers are not interested in online shopping because they do not believe in the quality of online store products and people's low knowledge about e-tech (Asiedu, 2020). However, the industrial revolution 4.0 is a major contributor to the digitalization era.…”

Section: Table 1 Early Observation In Four Big Markets In Yogyakartamentioning

confidence: 99%

Does Digital Payment Shift the People's Shopping Behaviour? Evidence in Yogyakarta

Setiartiti¹,

Mahsyar²

2023

JEFMS

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Digitization has become something that is inherent in people shopping habits. This study proposed and tries to investigate whether the Industrial Revolution 4.0 has dominated people's shopping behaviour to electronic shopping (e-shopping), and to find out the factors influencing it. Using purposive sampling and supported by questionnaire instruments, the research takes Yogyakarta City as a case study, considering its relatively modern society and good in education. The results showed that the people prefer to conventional shopping, although online shopping will save the time and can be accessed at anywhere. The frequency of shopping online only 1-3 times a month on average, although 96% of respondents have an online shopping app. What's surprising is only 10-20% of their income which used for online shopping. Since 25% of their income is saved, it means that the proportion of income for offline shopping is between 55-65%. The people also more sure about the quality of goods in the offline market because they can see it directly. Overall, this study breaks the opinion that the Industrial Revolution 4.0 has changed people's shopping behaviour to online transaction.

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Section: Table 1 Early Observation In Four Big Markets In Yogyakartamentioning

confidence: 99%

Does Digital Payment Shift the People's Shopping Behaviour? Evidence in Yogyakarta

Setiartiti¹,

Mahsyar²

2023

JEFMS

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“…With an increasing number of internet users, online shopping is becoming more and more popular with a significant growth of e-commerce in recent years [1,2,3] . The number of online shopping users reached 845 million, accounting for 79.2% of the total internet users.…”

Section: Introductionmentioning

confidence: 99%

Female consumers’ acceptance and functional demand for 3D virtual shoe fitting room in the context of online shopping

Cao,

Koh,

Wong

2024

Proceedings of the 5th International Conference on E-Commerce and Internet Technology, ECIT 2024, March 15–17, 2024, Changsha,

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This research aims to identify the needs among Chinese female customers when purchasing shoes online from the perspective of comfort, functionality, aesthetic, practicability, authenticity, individualization, and interactivity. The data was collected from 384 Chinese female consumers in the Pearl River Delta in Guangdong province and analyzed in SPSS. The results confirmed the difficulties when consumers purchase shoes online. The factors that can affect consumers' willingness of using 3D shoe fitting and their functional requirements of 3D virtual shoe fitting room were also confirmed. This study proposes that contribute to develop virtual fitting technology and e-commerce retailing, it brings huge potential commercial prices value and help to achieve maximum economic benefits.

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“…Online presence and activities have become very important in our daily lives (Asiedu & Dube, 2020). Online shopping has become an increasingly common staple of life in the 21st century.…”

Section: Introductionmentioning

confidence: 99%

Examining the Effect of Consumer Demographic Characteristics on Online or Offline Shopping Preference

Sisca

Wijaya

Grace

et al. 2022

International Journal of Science, Technology & Management

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Digitization has become something that is inherent in our daily habits, one of which is shopping habits. In addition to shopping for fashion products by visiting offline stores directly, consumers are also given the opportunity to purchase fashion products online whenever and wherever they are. This study aims to determine the effect of consumer demographic characteristics on their preferences for shopping fashion products offline or online. Data collection is carried out by distributing questionnaires online through whatsapp and telegram groups during June-July 2021, which resulted in 162 responses. Chi-Square and Kruskal-Wallis tests are used to test the hypothesis. The results prove that there are insignificant results between consumer demographic characteristics and preferred shopping method. Furthermore, research data also shows that more than half of the respondents still prefer to shop for fashion products offline rather than online although in the Covid-19 pandemic situation because they want to evaluate the product physically.

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Antecedents of Chinese Consumer’ Online Shopping Behaviour

Cited by 5 publications

References 32 publications

Does Digital Payment Shift the People's Shopping Behaviour? Evidence in Yogyakarta

Does Digital Payment Shift the People's Shopping Behaviour? Evidence in Yogyakarta

Female consumers’ acceptance and functional demand for 3D virtual shoe fitting room in the context of online shopping

Examining the Effect of Consumer Demographic Characteristics on Online or Offline Shopping Preference

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