Female consumers’ acceptance and functional demand for 3D virtual shoe fitting room in the context of online shopping

Abstract

This research aims to identify the needs among Chinese female customers when purchasing shoes online from the perspective of comfort, functionality, aesthetic, practicability, authenticity, individualization, and interactivity. The data was collected from 384 Chinese female consumers in the Pearl River Delta in Guangdong province and analyzed in SPSS. The results confirmed the difficulties when consumers purchase shoes online. The factors that can affect consumers' willingness of using 3D shoe fitting and their functional requirements of 3D virtual shoe fitting room were also confirmed. This study proposes that contribute to develop virtual fitting technology and e-commerce retailing, it brings huge potential commercial prices value and help to achieve maximum economic benefits.